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Why the Website You “Don’t Need” Can Still Deliver a Huge ROI

using a search bar; website roi

From time to time we talk to business owners who tell us they would like to have a new website, but don’t necessarily need one. What they usually mean is either that their current website (outdated as it might be) is more or less functional, or that they don’t really get a lot of sales […]

How to Set Goals for Your New Business Website

What should you be trying to accomplish with your new business website or online marketing strategy? This is a simple question, but one that a lot of business owners and executives can’t answer in a meaningful way. The specific answers matter, though, if only because they force you to plan and prioritize your internet marketing […]

What You Can Learn from the Worst Business Websites

man looking at business websites on his cellphone

It’s almost always better, from our point of view, to focus on the positive rather than the negative. That’s why our blog features lots of articles about helpful tips and best practices, and very few that dwell on blunders and mistakes that marketers make. It’s just more helpful to show people what they should do […]