What History Tells Us About Marketing in a Choppy Economy

As we are moving forward, there are a lot of things we just don’t know about the economy. Will inflation affect spending and investment? Are we finally reaching a new equilibrium when it comes to wages and unemployment? And most importantly, will your business or industry be affected in a significant way? All of this […]

4 Ways to Get More from Your Marketing Budget

There will be a lot of enduring business lessons from 2020, but in the long run, one of the strongest takeaways will probably also be the simplest: be careful how you spend your money. You could take our industry as an example. It’s relatively easy to get good online marketing results when the economy is […]

Why a DIY Website Costs More Than You Think

Lately, we have been hearing from potential clients who want to know whether they really need to pay for professional business web design when there are so many DIY website templates available at little or no cost. Why hire a web designer or creative team when you could build and host your own pages for […]

5 Frequently Asked Questions about PPC Advertising

New clients often come to us with many questions about pay-per-click (PPC) advertising. It’s not hard to understand why. On the one hand, you can have a new campaign of PPC ads up and running within minutes. But on the other hand, those ads are going to cost you money, and you can watch your […]