Did you make big plans for your 2018 marketing, and feel like the year got away from you? Are you tired of watching your competitors get more search engine visits or social media engagement?
Successful digital strategies are planned in advance and executed with precision to generate new revenue. If you are ready to make 2019 your best year, here is what you can do to get off to a hot start in January.
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Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is a company’s online reviews(reputation).
Surveys show that 90% of all buyers will check a business’s online reviews before they ever convert into a customer. If what they find on Google, Yelp, and industry websites is positive, they can move forward confidently. However, if they see lots of complaints and bad reviews they may take their business elsewhere. Then, you’ll have lost the opportunity to win a customer without ever knowing why.
With stakes so high, let’s dive into three stages to make online reviews a positive part of your selling strategy.
Continue reading “Are Online Reviews Helping or Hurting Your Sales?”
Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go.
However, while understanding the importance of local business profiles is a good first step, that’s not enough to actually make the most of them. If you want to see a consistent flow of customers going from your business descriptions on the internet into your company’s accounts, here are a few things you have to do…
Continue reading “Making the Most of Your Local Business Profiles”