Is It Ever Better to Start Over with SEO?
As a rule of thumb, business owners turn to us for search engine optimization (SEO) for one of two reasons: either because they have a brand-new company they want to promote, or because they haven’t gotten the results they were looking for in the past. In other words, they are either starting over or building […]
3 Workable Social Media Strategies for Your Small Business
There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]
5 Quick Tips on Selling More Through Your Business Website
When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled […]
Valley Power Systems Case Study
“Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020 Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been […]
4 Things Customers Want from You When the Economy Reopens
While the coronavirus pandemic is still unfolding in many ways, business owners are being confronted with new challenges and decisions as we move forward. In some states, the economic reopening process has already begun. In others, official start dates are still weeks away. But, regardless of where you work and live, you’re probably thinking about […]
7 Urgent Steps for Marketers in the Covid Economy
As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]
Are You Following an Old Approach to SEO?
Most business owners understand how important search engine optimization (or SEO) is to generating leads and sales from a website. Unfortunately, many are following old tips and best practices that no longer do them much good. These include stuffing keywords on pages, buying junk links from overseas vendors, and using awkward phrases in marketing copy […]
How to Get Your 2019 Marketing Off to a Hot Start
Did you make big plans for your 2018 marketing, and feel like the year got away from you? Are you tired of watching your competitors get more search engine visits or social media engagement? Successful digital strategies are planned in advance and executed with precision to generate new revenue. If you are ready to make […]
Are Online Reviews Helping or Hurting Your Sales?
Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is […]
Making the Most of Your Local Business Profiles
Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go. However, while understanding the […]