Are Online Reviews Helping or Hurting Your Sales?

Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is a company’s online reviews(reputation).

Surveys show that 90% of all buyers will check a business’s online reviews before they ever convert into a customer. If what they find on Google, Yelp, and industry websites is positive, they can move forward confidently. However, if they see lots of complaints and bad reviews they may take their business elsewhere. Then, you’ll have lost the opportunity to win a customer without ever knowing why.

With stakes so high, let’s dive into three stages to make online reviews a positive part of your selling strategy.

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Making the Most of Your Local Business Profiles

Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go.

However, while understanding the importance of local business profiles is a good first step, that’s not enough to actually make the most of them. If you want to see a consistent flow of customers going from your business descriptions on the internet into your company’s accounts, here are a few things you have to do…

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Kick Start 2017 With a Website Audit

In the past week or so, I’ve gotten a lot of questions from business owners and executives who want to know one thing: How can they get the new year started on the right foot from an internet marketing perspective?

The answer I give sometimes surprises them. While many think they’re going to hear about the latest SEO trick or pay-per-click advertising gimmick, my number one recommendation is to begin the new year with a website audit. That’s a comprehensive look at your existing site that can point to problems and opportunities.

A thorough website audit is like having a mechanic take a good look at your car before along road trip, in that it can help you deal with headaches and hassles before they become something to worry about. What might we find if we look under the hood on your pages? Here are just some of the things we look for during the website audit process…

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