Within a lot of web design circles it is taken as accepted fact that off-line sales and marketing techniques are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. They use tools like direct mail, telemarketing, and billboard ads to find new customers every day—and in some cases with less effort and expense than they would through internet campaigns.
So, does that mean the world should be divided into business owners who use the web to find customers and those who don’t? Absolutely not. There are numerous ways you could combine your approaches to save time and money and boost sales all around.
To give you some concrete examples, let’s look at some ways you can use online tactics to back up off-line sales and marketing campaigns…
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Search Engine Optimization (SEO)
All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages?
However, what stops them from following through on new search engine optimization campaigns is the reality that it can be difficult to bring traffic in from Google if you’re starting from a low initial search position. If you haven’t put time, money, and effort towards SEO in the past, it can seem daunting to even begin.
It’s not surprising, then, that we often hear different versions of the question: “Is SEO really worth the time and effort it will take?” To get at the right answer, here are a few things you have to remember…
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When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:
- They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
- They produce video clips that aren’t ever going to help them get the attention they want from buyers.
- They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.
Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?
Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…
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Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.
However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.
That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).
So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…
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Ready to start getting more from your website and internet marketing campaigns?
Lots of business owners talk about embracing the web and making the most out of online opportunities, however many end up pursuing the same strategies month after month. The first step to avoiding that kind of frustration is knowing what you have to do. If you want this year to be your most successful yet, look at these five ways to increase profits:
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Product descriptions are incredibly easy to take for granted given how ubiquitous they are with online marketplaces. Whenever you visit a product page, you expect the description and you expect it to be written in a certain way. It can come as a shock to realize that someone wrote those descriptions at one point. This usually happens when the tables are turned and suddenly you find yourself operating your own ecommerce system. You understand your products, you know what they do and how to sell them, but actually writing that description can still be difficult. It can even feel as if they are supposed to write themselves.
We are here to help. With our expertise in web development, we have worked on multiple ecommerce sites and have come to understand how to craft powerful product descriptions. These simple tips and tricks will allow your ecommerce site to stand out from the crowd and dominate the market…
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