Effectively Marketing to Your Company’s Advantage

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure how to accomplish that. Working with a professional, full-service advertising agency like The Marcom Group can provide you with the guidance and resources you need to more effectively market to your target demographic. 

The Marcom Group: Your Marketing Partner 

Many businesses owners don’t realize just how important marketing is from the outset. They may use cookie-cutter services to create their website and other marketing materials—but these templated services are limited in how much they can personalize to your business. Do-it-yourself programs can only offer so many functions—but with The Marcom Group, your options are nearly limitless. From your website to your logo to your social media advertising, our team can help you create a cohesive brand that will be a lot more effective at bringing your business to the next level. 

When companies use professional marketing materials, it can make a big difference in how potential customers perceive them. Done properly, a custom-designed business card, logo, and website can show that you are an authority in your industry. People will be more likely to trust you than someone who has put little effort into building their brand. Our staff consists of talented graphic designers, web developers, copywriters, and digital marketing strategists. Each member of the team specializes in their area, providing our customers with a level of customer service and professional expertise that they just can’t get with ready-made programs. We pride ourselves on being able to offer a variety of creative solutions for each individual company’s requirements. 

When we meet with a new client, we ask them to think beyond their immediate needs to consider their long-term goals. This often includes utilizing social media platforms like Facebook and Instagram to improve their web presence and more effectively reach their target demographic. Social media is an important component of any marketing strategy, but many business owners don’t have the time to keep up with their accounts. Our team can work with you to create the SEO-enhanced content you want customers to see, post it across your accounts, and boost the posts to reach the right customers. 

We Take a Holistic Approach to Your Branding

New businesses may not have a huge marketing budget, which can make them wary of seeking out professional help. However, The Marcom Group partners with each client to maximize their marketing budget no matter how large or how small it may be. We offer a diverse range of services customized to your business. We use a holistic approach to consider all aspects of a client’s brand, from their brochures and trade show displays to their website and social media posts. This provides for more cohesive branding across all mediums, which helps to improve your corporate identity.  

Many of our clients are concerned with ranking high in online search results. This is important to earning more business from people who are searching for a particular keyword or phrase related to your industry. After all, people are more likely to select a business on the first page of their Google search than one that’s several pages in. However, you must have the right SEO plan in place to get that kind of result. For the best SEO rankings, your website must be secure, fast to load, and easy to navigate. It should also be regularly updated with high-quality content using a variety of mediums, such as photographs, videos, blog posts, and other interactive tools. We utilize the latest SEO strategies, including Google Ads, to improve rankings for our clients. From regularly updating plug-ins and checking security features to posting blogs and other content, we can manage all aspects of your website to optimize it for PCs and mobile devices. 

A business’s online reputation is paramount to their success, so we also encourage our clients to reach out to their customers to post Google reviews. This increases your online presence via a platform that more and more people are relying on every day. Replying to negative reviews can also demonstrate that you care about customer experiences. We make providing this level of customer service easy through automated responses that help you reach customers more quickly, saving you time while also showing prospective customers that you’re responsive to their concerns.

Two Business Lessons from the Covid Crisis

Two Business Lessons from the Covid Crisis

The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us for a long time. When looking at the immediate business lessons of a still-unfolding crisis, though, things are even simpler. In fact, there are two takeaways that really stand out—even though they aren’t new or imaginative. Let’s look at each one.

Lesson #1: Build a Strong Brand

Branding is often treated as a generic marketing catch-all term, or something that boils down to re-designing a logo. What we mean in this sense is that you need to have a definite identity that leads customers to think about you in a positive way.

What we see in the marketplace right now is that buyers are consciously choosing to help the companies and brands they like the most. That’s particularly true when they decide to shop and support local businesses. There are certain entrepreneurs or employees they want to see succeed and will keep buying from them even when money is tight.

Of course, this isn’t the easiest time to be building deeper relationships with customers. The brands that are doing well—whether they are Fortune 500s or single-person venturesare the ones who did the hard work of establishing themselves as friendly and accessible before their survival depended on it.

Lesson #2: Diversify Your Business

The companies being hit hardest right now are the ones without multiple sources of income. If your way to make money involves having diners for a four-course meal, then your bottom line is probably hurting.

Conversely, businesses that have invested in online sales are hanging in there. Others have positioned themselves to offer expertise and consulting in addition to their normal product and service lines. Some are partnering with colleagues to create new packages that offer more value. These are all good ideas in an economy where certain types of markets or transactions have virtually disappeared.

While it takes years to develop the right brand or reputation, adding new income streams to your business. For example, e-commerce or app development, which can be a nice way to diversify your income. Now is a great time for you to start thinking about other ways to make money for your employees & yourself.

The Marcom Group’s CEO, Dave Plivelich, Talks Branding on Our Two Cents Podcast


At The Marcom Group, we know from experience that clients are best served when they can call one phone number for anything–which is why we own all of our own hosting equipment and have on-site staff ready to handle everything from design and development, to management and marketing, to the ongoing security maintenance and hosting of your website.

Why It’s Time to Upgrade Your Web Hosting

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds.

So, rather than get into the technical minutia of different web hosting packages and configurations, today we simply want to remind our clients and readers that it’s time to review your hosting package. In fact, it’s likely that you could benefit from upgrading to a better plan.

Reluctant to spend money on something you don’t quite see the value in? Let’s look at a few things you get with dedicated web hosting…

Continue reading “Why It’s Time to Upgrade Your Web Hosting”

The Underrated Value of Local SEO

There are a lot of online marketing tactics worth trying. Few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners who don’t yet understand the importance of being visible in local searches. In today’s post, we break down the things you need to know in order to make it work for you…

Continue reading “The Underrated Value of Local SEO”

How to Get Your 2019 Marketing Off to a Hot Start

Did you make big plans for your 2018 marketing, and feel like the year got away from you? Are you tired of watching your competitors get more search engine visits or social media engagement?

Successful digital strategies are planned in advance and executed with precision to generate new revenue. If you are ready to make 2019 your best year, here is what you can do to get off to a hot start in January.

Continue reading “How to Get Your 2019 Marketing Off to a Hot Start”

Online Tactics that Support Offline Sales and Marketing

Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, with less effort and expense compared to some online marketing campaigns.

Does that mean businesses should be divided into those who use the web to acquire customers and those who don’t? Absolutely not. There are numerous ways you could combine your approaches to save time and money and boost sales all around.

Let’s look at some ways you can use online tactics to further off-line sales and online marketing campaigns.

Continue reading “Online Tactics that Support Offline Sales and Marketing”

Is SEO Actually Worth the Time and Effort?

Search Engine Optimization (SEO)

All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages?

However, what stops them from following through on new search engine optimization campaigns is the reality that it can be difficult to bring traffic in from Google if you’re starting from a low initial search position. If you haven’t put time, money, and effort towards SEO in the past, it can seem daunting to even begin.

It’s not surprising, then, that we often hear different versions of the question: “Is SEO really worth the time and effort it will take?” To get at the right answer, here are a few things you have to remember…

Continue reading “Is SEO Actually Worth the Time and Effort?”

Getting Views and Results From Your Online Marketing Videos

When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:

  1. They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
  2. They produce video clips that aren’t ever going to help them get the attention they want from buyers.
  3. They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.

Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?

Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…

Continue reading “Getting Views and Results From Your Online Marketing Videos”

Are Negative Online Reviews Killing Your Sales?

Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.

However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.

That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).

So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…

Continue reading “Are Negative Online Reviews Killing Your Sales?”