Are Negative Online Reviews Killing Your Sales?

Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.

However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.

That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).

So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…

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The X Factor in Web Design ROI

When business owners come to us for web design and Internet marketing, they generally want to know two things: first, will my site look great? And second, will it help me make more money?

The answer to the first question is easy. If you work with a talented creative team (and like their samples) you are very likely to get a beautiful web presence. The second question is a little trickier, however.

That’s because a lot of things go into the ROI you’ll get from a new website. There is the quality of the site itself, and the size of your market and the competition you’re facing, not to mention the strength of the marketing plan your team comes up with. Most importantly, though, there is a big X factor: how much work will you put into your own website?

If you expect to launch your new website and just have customers magically arrive, then you are likely to be disappointed. The launch of a new website is the start of your Internet marketing campaigns, not the end. To make your pages stand out, and to grow your bottom line, you have to pay attention to things like…

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5 Ways to Use the Web to Increase Profits

Ready to start getting more from your website and internet marketing campaigns?

Lots of business owners talk about embracing the web and making the most out of online opportunities, however many end up pursuing the same strategies month after month. The first step to avoiding that kind of frustration is knowing what you have to do. If you want this year to be your most successful yet, look at these five ways to increase profits:

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3 Tips for Writing Effective Product Descriptions

Product descriptions are incredibly easy to take for granted given how ubiquitous they are with online marketplaces. Whenever you visit a product page, you expect the description and you expect it to be written in a certain way. It can come as a shock to realize that someone wrote those descriptions at one point. This usually happens when the tables are turned and suddenly you find yourself operating your own ecommerce system. You understand your products, you know what they do and how to sell them, but actually writing that description can still be difficult. It can even feel as if they are supposed to write themselves.

We are here to help. With our expertise in web development, we have worked on multiple ecommerce sites and have come to understand how to craft powerful product descriptions. These simple tips and tricks will allow your ecommerce site to stand out from the crowd and dominate the market…

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