Why Responsive Web Design is Being Replaced by Mobile First Marketing

For the last few years, responsive web design has been a huge trend in our industry. And it still is the recommended way to think about building a new website or upgraded web presence. However, we’re starting to see a slow shift in terminology and perspective. Instead of “responsive” websites that are “mobile compatible,” marketers are taking a “mobile first” approach to their sites.

Is this just a difference in wording, or something bigger? To get to the answer, there are a few things we need to think about

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