Is Your Business Website Ready for 2020?

We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world.

When you have a top-notch web presence for your business, you have an advantage over the competition. When your website isn’t keeping up, on the other hand, it’s hard to keep customers coming your way.

With that in mind, is your business website ready for 2020? Here are four questions you can ask yourself to find the answer…

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Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?

You have probably heard by now that more than half of all web traffic originates from mobile devices. You might even know that experts think nearly two-thirds of us will be accessing the internet primarily through phones and tablets in the next few years and that Google factors mobile compatibility into its search algorithm.

Many of the business owners and executives we work with are aware of these facts but don’t really incorporate them into their online marketing strategies. They do the bare minimum to make their websites mobile-compatible but don’t really go any farther.

That can be a big mistake in an increasingly mobile-dependent world. It’s always a good idea to give your customers more of what they want. If they are using mobile devices to find you, then doesn’t it make sense to provide a better mobile online experience?

We think so. To help you determine whether your business website is mobile-compatible or mobile-friendly let’s look at three different levels of implementation…

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What Pokémon GO Teaches Us About Mobile Marketing

When it comes to Pokémon GO, there are two types of people: those who are ready to take to the streets—virtually any time or any place—in order to catch the latest prize, and those of us (like me) who don’t quite understand what all the fuss is about.

Regardless of what you think of the game, though, it does teach us a few things about mobile web computing. And, business owners and marketers at every level would do well to pay close attention to the lessons that can be learned from watching millions of people chase imaginary animals.

If that sounds a little far-fetched, let’s look at a few things Pokémon GO teaches us about mobile marketing…

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