There are a lot of online marketing tactics worth trying, but few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners and business executives who don’t yet understand the importance of being visible in local searches. In today’s post, we want to break down some of the things you need to know in order to make it work for you…
Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate?
We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they want to know is why their websites aren’t generating sales opportunities like they used to, especially if they’ve been using search engine optimization for years.
Every situation is different, but below are some of the common reasons we see search traffic dwindle or even dry up completely.
Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites attract the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers.
However, it’s important to note that there is a potential downside to executing a successful search engine optimization (SEO) campaign. Namely that you could suddenly find yourself with a flood of new interest, and that some of your new prospects might not be a great fit for your company.
Granted, getting too many phone calls, email submissions, and inquiries is usually a great problem to have. However, it can lead to difficulties nonetheless, particularly if all the extra activity stops you from paying enough attention to your best current and potential clients.
So, how do you deal with the extra time needed to handle the additional dozens or hundreds of sales inquiries that come your way when you have a high-ranking Google website? Here are a few proven pieces of advice you can follow…
One of the most difficult things to deal with, as an online marketer, is seeing a trend of customers leaving your website at the last minute. They might abandon a shopping cart, close a window before filling out a lead form, or go back to Google when they should pick up the phone.
Why does this customer indecision cost you money? And more importantly, what can you do about it?
Although every buyer and visit is unique, potential customers generally leave you without taking action for one of three reasons: they didn’t intend to buy anything in the first place, don’t have enough information your product or service, or don’t feel sufficiently motivated on an emotional level to move forward. Almost any conversion problem you face is going to come down to one of those issues.
Luckily, none of them are impossible to solve. With that in mind, look let’s look at some fixes you can employ to get customers to place an order or fill out a form instead of clicking away from your website…
This is the time of year when business owners (not to mention those of us in the web design community) naturally tend to look ahead and think about what a new year might mean for the world of online marketing. That’s certainly the case now, as we are fielding more questions than ever about what to expect in 2019.
There are never certain answers to these questions, of course, simply because technology moves quickly and no one can predict the future. However, from our point of view it’s easy to see that the biggest trend to pay attention to is the one that is already taking place right in front of our very eyes. In fact, it’s so significant that it’s easy to take the associated changes for granted.
We are talking, in this case, about the shift towards mobile web usage.
No matter where you look people are on their phones and tablets. Statistics back up what our eyes see, with mobile web usage approaching 60% of all Internet traffic in 2018. There’s no reason to think mobile web users won’t make up and even bigger percentage of the online market in coming years.
Smart marketers are taking big steps to adjust. Here are some of the tools we are using to help our clients to be ready for the continued growth of mobile computing in 2019 and beyond…Continue reading “The Biggest Trend Driving Online Marketing in 2019 and Beyond”
Did you make big plans for your 2018 marketing, and feel like the year got away from you? Are you tired of watching your competitors get more search engine visits or social media engagement?
Successful digital strategies are planned in advance and executed with precision to generate new revenue. If you are ready to make 2019 your best year, here is what you can do to get off to a hot start in January.Continue reading “How to Get Your 2019 Marketing Off to a Hot Start”
Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for?
Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few quick and easy upgrades you can make without hurting your marketing budget. In the process, we will also give you some tried-and-true strategies for improving website performance, search engine positioning, and profitability.
Here’s what your business website would tell you about what it wants if it had the ability to do so…Continue reading “What Your Website Wants for Christmas”
Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is a company’s online reviews(reputation).
Surveys show that 90% of all buyers will check a business’s online reviews before they ever convert into a customer. If what they find on Google, Yelp, and industry websites is positive, they can move forward confidently. However, if they see lots of complaints and bad reviews they may take their business elsewhere. Then, you’ll have lost the opportunity to win a customer without ever knowing why.
With stakes so high, let’s dive into three stages to make online reviews a positive part of your selling strategy.
Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, with less effort and expense compared to some online marketing campaigns.
Does that mean businesses should be divided into those who use the web to acquire customers and those who don’t? Absolutely not. There are numerous ways you could combine your approaches to save time and money and boost sales all around.
Let’s look at some ways you can use online tactics to further off-line sales and online marketing campaigns.
Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go.
However, while understanding the importance of local business profiles is a good first step, that’s not enough to actually make the most of them. If you want to see a consistent flow of customers going from your business descriptions on the internet into your company’s accounts, here are a few things you have to do…