7 Ways to Deal with Online Competitors and Their Dirty Tricks

In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t really affect you except as a thought exercise. In that context, the way to deal with them is simple: just do what you do better than anyone else and let customers figure out […]

Don’t Let a Negative Online Review Kill Your Sales

One of the best and worst things about the digital age comes down to the fact that customers have more power over businesses than ever before. If buyers say good things about a company, that positive feedback will show up on search engines, social media sites, and review platforms like Yelp. Then, more customers will […]