7 Low-Key Ways to Generate More Leads and Sales from Your Website
We are facing an uncertain economy paired with unprecedented competition online and off. It’s no wonder, then, that so many business owners are looking for ways to boost sales without spending a fortune on new marketing campaigns. Having been in the web design and programming industry for many years, we would be among the first […]
Boosting SEO With Online Reviews
Most marketers tend to think of search engine optimization (SEO) as being all about content creation. That notion isn’t a bad one – you generally will have to write articles, pages, and reports if you want to rank highly on Google – but it isn’t the end of the story. In fact, you can attract […]
Are Online Reviews Helping or Hurting Your Sales?
Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is […]
Making the Most of Your Local Business Profiles
Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go. However, while understanding the […]
4 Ways to Get More (and Better) Online Reviews
It’s no secret by now that online reviews drive sales. That’s true whether you have an online store, a professional services company, or a B2B business. According to some surveys and estimates, as many as 90% of all buyers will check out feedback left by other customers before making a purchase or committing to an […]
Are Negative Online Reviews Killing Your Sales?
Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it. However, we want all of our clients and readers […]