It’s no secret by now that online reviews drive sales. That’s true whether you have an online store, a professional services company, or a B2B business. According to some surveys and estimates, as many as 90% of all buyers will check out feedback left by other customers before making a purchase or committing to an appointment.
For a lot of business owners and marketers, though, the process of gathering online reviews can feel a little bit random. However, you don’t have to rely completely on luck to get the testimonials you need to make your company grow. In this post, we are going to share four simple and effective ways you can boost your online review profile. Let’s start with one that seems obvious but is often missed…
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Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.
However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.
That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).
So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…
Continue reading “Are Negative Online Reviews Killing Your Sales?”