The Underrated Value of Local SEO

There are a lot of online marketing tactics worth trying. Few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners who don’t yet understand the importance of being visible in local searches. In today’s post, we break down the things you need to know in order […]

Why is Your Search Traffic Drying Up?

Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate? We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they […]

The Downside to a Successful SEO Campaign (and How to Fix It)

Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites with an SEO campaign attracts the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers. However, it’s important to note that there are multiple potential downsides to […]

How To Break Customer Indecision Online

One of the most difficult things to deal with, as an online marketer, is seeing a trend of customers leaving your website at the last minute. They might abandon a shopping cart, close a window before filling out a lead form, or go back to Google when they should pick up the phone. Why does […]

Getting Views and Results From Your Online Marketing Videos

When it comes to online video marketing, the majority of all business owners tend to make three big mistakes: They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity. They produce video clips that aren’t ever going to help them get the attention they want from buyers. […]