Are you a business owner who wants to get more leads from your website? If that’s the case, you certainly aren’t alone. We meet with several men and women every month who are facing the same challenge. They know the internet can be a powerful source of sales opportunities, but often find they are unable to turn their online marketing activities and investments into real results.
Online lead generation is something of an art and a science. And, what works for one company or situation might not be the best answer for another. However, years of experience in this industry have taught us that there are essentially three simple ways to get more leads from a business website.
Let’s look at them one-by-one…
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New clients often come to us with many questions about pay-per-click (PPC) advertising. It’s not hard to understand why. On the one hand, you can have a new campaign of PPC ads up and running within minutes. But on the other hand, those ads are going to cost you money, and you can watch your budget get eaten up hour by hour.
Additionally, most business owners understand—either from stories or first-hand experience—that PPC ads can lead to fast sales or lots of wasted dollars. So, they may be alternatively excited and apprehensive at the idea of running them.
You may be able to relate to some or all of these situations. In order to help you make good decisions for your company, we are going to share the answers to five frequently asked questions about PPC ads we hear all the time…
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Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the distinctions at all.
That’s understandable—the men and women we work with our busy building and running their companies. They don’t have the luxury of learning the ins and outs of Internet marketing the way we do. So, if you feel as they do and aren’t sure how you should use search, social, and PPC to grow your company, here are a few things we want you to keep in mind…
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