We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world.
When you have a top-notch web presence for your business, you have an advantage over the competition. When your website isn’t keeping up, on the other hand, it’s hard to keep customers coming your way.
With that in mind, is your business website ready for 2020? Here are four questions you can ask yourself to find the answer…
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You have probably heard by now that more than half of all web traffic originates from mobile devices. You might even know that experts think nearly two-thirds of us will be accessing the internet primarily through phones and tablets in the next few years and that Google factors mobile compatibility into its search algorithm.
Many of the business owners and executives we work with are aware of these facts but don’t really incorporate them into their online marketing strategies. They do the bare minimum to make their websites mobile-compatible but don’t really go any farther.
That can be a big mistake in an increasingly mobile-dependent world. It’s always a good idea to give your customers more of what they want. If they are using mobile devices to find you, then doesn’t it make sense to provide a better mobile online experience?
We think so. To help you determine whether your business website is mobile-compatible or mobile-friendly let’s look at three different levels of implementation…
Continue reading “Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?”
Occasionally, we meet with business owners who aren’t sure they need our services. It’s often the case that they have been referred by a colleague or even a customer, but can’t tell whether they should actually invest in some upgrades to their existing web presence.
That’s understandable. Web design is about technical skill and personal preference. Besides, no one wants to spend money on creative work that won’t actually help them attract more leads or customers.
At the same time, however, there are a lot of websites out there that need immediate attention. Today, we want to give you seven clear-cut signs it’s time to make some improvements to the part of your business customers almost always see first…
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We’re long past the point where a responsive or mobile optimized web presence is a “nice-to-have.” Findings from KPCB show that time spent on mobile in the US has increased to 51%, compared to 42% for PCs. Knowing this, we must come to the conclusion that if we’re not reaching mobile prospects via mobile organic (unpaid) search, we’re losing those prospects to competitors who are. Beyond the visibility factor, the lack of a quality mobile user experience of your website has some serious implications.
Continue reading “Your Lowest Hanging Fruit is Your Mobile Web Presence, This is How to Capitalize.”