Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bitboth for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services.

Pair these changes with the longstanding debates within the SEO community about the role of social posts and activities within search algorithms and you get a lot of confusion about the relationship between the two. So, you might be wondering: does what you do on social media affect your search engine visibility?

The short answer is “probably not,” at least not directly. However, the story doesn’t end there. To help you understand the relationship between social media activity and your Google search rankings, here are a few things you should know…

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The Advantages of Having Great Web Content

It’s unfortunate, but many business owners pay a lot more attention to the visual aspects of their website then they do the written ones. That’s understandable when you consider the power of good design, and the fact that most of us don’t consider ourselves to be great writers. But at the same time, it’s important to remember that having great web content gives your business some important advantages that can’t be gained otherwise.

To help you see why the writing on your web pages is so critical to the success of your site and Internet marketing efforts, let’s take a look at a few of the things that come to you when you use the right words online…

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