Most business owners understand how important search engine optimization (or SEO) is to generating leads and sales from a website. Unfortunately, many are following old tips and best practices that no longer do them much good.
These include stuffing keywords on pages, buying junk links from overseas vendors, and using awkward phrases in marketing copy as a way to draw attention from search spiders. Not only are these techniques outdated, but they can actually work against you and keep customers away from your website, because Google will see them and consider your website to be a low-quality result.
If you worry that you might be following an approach to SEO that no longer works, here are a few things you should know going into 2019…Continue reading “Are You Following an Old Approach to SEO?”