Are You Following an Old Approach to SEO?

Most business owners understand how important search engine optimization (or SEO) is to generating leads and sales from a website. Unfortunately, many are following old tips and best practices that no longer do them much good.

These include stuffing keywords on pages, buying junk links from overseas vendors, and using awkward phrases in marketing copy as a way to draw attention from search spiders. Not only are these techniques outdated, but they can actually work against you and keep customers away from your website, because Google will see them and consider your website to be a low-quality result.

If you worry that you might be following an approach to SEO that no longer works, here are a few things you should know going into 2019…

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3 Reasons Traditional SEO is Dying

Search engine optimization (SEO) is reaching an interesting point in its development. On the one hand, optimizing websites for search visibility through content, inbound links, and technical upgrades is more important than ever. On the other hand, it’s obvious to web design industry insiders who can see beyond the immediate horizon that traditional SEO is slowly but surely going away.

To help understand why, and what will take its place, there are three things you have to know…

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