Even if you don’t follow the world of online marketing very closely, you have likely heard about SSL connectivity. The question that may have come to your mind is: “is that something I need on my website?” Secure Sockets Layer (SSL) certificate is a protocol for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data.
Strictly speaking, most small business websites that aren’t processing financial transactions don’t need SSL. But, you should probably spend a few dollars to add it to your web presence anyway. Let’s look at a few of the reasons why…
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Web hosting isn’t necessarily the most exciting part of the web design and Internet marketing process. In fact, lots of clients just choose the cheapest hosting package they can find, or the first one their web design team recommends. I guess that a good percentage of business owners couldn’t tell you where their websites are hosted off the top of their heads, and certainly wouldn’t be able to give details about their level of service.
As understandable as that is, it can lead to bottlenecks on your website. Or to put things another way, better hosting can make a bigger difference than you might think. Premium web hosting can make your website faster, more reliable, and safer from attacks. In addition, better hosting gives you the option of adding SSL—or Secure Sockets Layer—protection to your website.
You’ve probably heard of SSL already, and have undoubtedly used it several times already today. But, more business owners than ever are asking about this particular feature because Google recently named it as a search engine signal. That means your website can be easier for customers to find with an SSL than it would be without one.
So, does that mean you should upgrade your hosting and add SSL to your website? To find the answer, let’s take a look at a couple of things you get when you make the change…
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