Is SEO Actually Worth the Time and Effort?

Search Engine Optimization (SEO)

All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages?

However, what stops them from following through on new search engine optimization campaigns is the reality that it can be difficult to bring traffic in from Google if you’re starting from a low initial search position. If you haven’t put time, money, and effort towards SEO in the past, it can seem daunting to even begin.

It’s not surprising, then, that we often hear different versions of the question: “Is SEO really worth the time and effort it will take?” To get at the right answer, here are a few things you have to remember…

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How to Make Your Content Voice Search-Friendly

For years, web design and online marketing companies like ours have been trying to help businesses to make their way to the top of Google’s search engine listings. In the last couple of years, though, that process has been changing dramatically. That’s because a lot of searchers don’t even use Google search bar anymore—instead, they turn to the Google mobile app, or digital voice assistants, to find what they’re looking for.

As with most things in the online world, this creates both challenges and opportunities. If you want more customers to find you, you have to have content that is voice search-friendly. Here are a few things you can do to get started…

Get an SEO Audit with a Focus on Mobile Search

During a search engine optimization audit, we take a deep look at your website, examining technical factors (like website structure, page loading speed, link naming, etc.) that can affect your search visibility. Additionally, we can pay special attention to search patterns and content to discover whether your content is accessible to mobile searchers. A website audit is fast, inexpensive, and perfect for getting more search traffic, particularly if you’ve never optimized your pages for voice search in the past.

Post Content with Lots of Natural Language Strings

Until recently, the essence of search engine optimization was working specific (and sometimes awkward) phrases into the fabric of your website. That’s because people tend to type in incomplete strings. However, when using voice search most of your customers will speak in complete phrases and questions. That means you should have lots of FAQs, natural-language blog posts, and other forms of related content on your site if you want to be found through voice search apps and digital assistants.

Ensure You’re Maximizing Schema on Your Website

We don’t know everything about Google’s search algorithms, but we are aware it uses schema to categorize things like events, news, and other pieces of web content. If you make the most of HTML indicators to point out different parts of your page or post, search engines will have an easier time figuring out how to “read” your content and decide what’s relevant for searchers who are asking specific questions.

Build Your Content into Scannable Blocks and Topics

You don’t just want people using voice search to find your website; you also want them to absorb the information and possibly take a next step. To do that, you should put your content into scannable blocks that are easy to browse on a small screen. Otherwise, a searcher might be overwhelmed by what they find when directed to your website and take their attention elsewhere—even though you had the information they were looking for.

What You Need to Know About Keyword Clustering and SEO

There is a new term floating around in the world of web design and search engine optimization: keyword clustering. More than a few business owners and marketing managers are wondering what it means, and more importantly, how it fits into their search and conversion strategy.

Today, we want to shed some light on this emerging SEO practice. Here’s what you need to know about keyword clustering and how it could affect your website and blog going forward…

An Overview of Keyword Clustering

You are probably aware that search engine optimization is getting more complex and competitive. There are more websites being crawled than ever, and advanced computers (in some cases even artificially intelligent machines) are using complex algorithms to sort through them. At the same time, searchers are getting more and more precise with their queries.

All of this takes us away from a single or simple keyword focus. It’s hard to type one or two words into Google’s search box, for example, and get exactly what you’re looking for. That’s leading us to a “long tail” of search, where multiple terms and complete phrases are thrown together to either signify or decipher the intent behind a query.

One way to give yourself an edge in SEO, then, is to target longer search terms with your site. That can be helpful, if you know your customers are looking for a very exact term or phrase. However, keyword clustering goes a step further. It involves having the right kinds of words in close proximity to one another, and sprinkled repeatedly through your website, to help create both keyword exact matches and context for your site.

In other words, a website like ours might have the phrase “business web design” used plenty of times. However, we might also sprinkle in terms like ROI, digital advertising, search engine optimization, etc., in the same paragraphs so it’s easy for Google’s spiders—and real searchers—to understand what our content refers to beyond the specific target phrases. That’s the power of keyword clustering, and it’s becoming a bigger part of the SEO process.

Using Keyword Clusters is Good for Both SEO and Branding

The great thing about using keyword clusters is that you aren’t just improving your search engine visibility (although many business owners and marketers will undoubtedly use it for that purpose). It’s also a way to think about your branding and positioning.

After all, when you’re forced to think about the context of your web pages, your attention naturally turns to things like target audience, searcher intent, and conversion strategies. You need to know who is coming to your site, what they want, and what you can do for them. In that way, using keyword clusters can help you tighten up your content and be sure you aren’t just attracting search traffic, but doing all you can to convert visitors into buyers.

The first step towards creating strong keyword clusters is to engage a proven web design and search engine optimization partner. Taking that step will prevent you from moving too far from your business goals or working with a team that isn’t going to get you the right long-term results.

Like most things in SEO, business owners tend to think of keyword clustering in terms of how many hits they can bring to a website, or how many places they can jump on Google. The real value, though, is in the way it can help the right buyers find you and take the next step.

Want to stay on the cutting edge of search engine optimization and online marketing? Contact our team today to schedule a free consultation and see what we can do to help you take your business to the next level!

Two Ways to Approach Search Engine Optimization (SEO)

Along with a website that looks great, or more leads and sales, one of the top requests business owners and executives bring to us is a desire to stand out on Google and the other search engines. They aren’t concerned about search engine optimization (SEO) because they think it’s fascinating or enjoyable, but because they understand that earning a top search engine spot will help them to attract more customers.

That point is pretty self-evident, but it’s an important one to recognize. That’s because not every business owner is going to have the same ambitions, or the same level of commitment to promoting their company through search (or the internet in general). To get the most from your campaigns, creative team, and budget, you have to go into the process with the right ideas and expectations.

With that in mind, today we want to explore two different ways you might approach search engine optimization for your business website…

Philosophy #1: A Minimalist Approach to SEO

Some business owners want to benefit from search engine optimization, but aren’t willing to devote a lot of time or resources to the project. That’s understandable, and it can work so long as they hold the right expectations.

An experienced creative team can audit your website for technical problems, engage in a bit of keyword research to find out what your customers are searching for, and then do some on-site optimization. The likely result is that you’ll show up for specific search terms, particularly those related to your company name or geographic location.

If a lot of your business comes from local buyers or word-of-mouth advertising, that might be all you need. However, this sort of work isn’t likely to vote you to the top of Google’s rankings very often. To reach higher, you have to make a more consistent investment of time or money.

Philosophy #2: Aiming for the Top of Google’s Search Rankings

Just as some business owners want to do the bare minimum in terms of SEO, others want to shoot for the moon. They aspire to aim for a top three Google position for several different search terms and geographic areas.

To do so, they have to follow the same beginning steps as we outlined above. More attention will likely be paid to keyword research, but the basic initial plan is the same. The difference between the first philosophy and second, though, lies in the amount of subsequent work that needs to be done.

In order to truly dominate on Google, you can’t simply make some additions and upgrades to your website (as important as those steps are). If you really want customers coming to you again and again, you have to produce lots of relevant, high-quality content on a regular basis, develop a sales funnel, and get familiar with your web analytics. Additionally, you have to go back to those basic optimization steps again and again periodically to keep your website fresh.

You can perform a lot of these tasks yourself, but the bottom line is you’ll have to spend either time or money (and possibly a bit of both) if you want to blow the competition away on Google. Those investments pay off, but only if you follow through with them.

What Approach to SEO Works for You?

Now that we’ve laid out to different approaches to search engine optimization, ask yourself which one might be right for you. Are you more apt to optimize your site and post a few pieces of content infrequently, or to devote more time and resources to the project in hopes of getting bigger awards?

There is a bit of middle ground here, of course, and a talented creative team can help you make the most of a limited budget. However, if you are expecting to “do” SEO once and forget about it, then you should at least know where to prioritize your efforts and what to expect in return.

3 Reasons Traditional SEO is Dying

Search engine optimization (SEO) is reaching an interesting point in its development. On the one hand, optimizing websites for search visibility through content, inbound links, and technical upgrades is more important than ever. On the other hand, it’s obvious to web design industry insiders who can see beyond the immediate horizon that traditional SEO is slowly but surely going away.

To help understand why, and what will take its place, there are three things you have to know…

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Three Lies and a Truth About Links

In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.

We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?

It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…

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Using Search, Social Media, and PPC Together

Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the distinctions at all.

That’s understandable—the men and women we work with our busy building and running their companies. They don’t have the luxury of learning the ins and outs of Internet marketing the way we do. So, if you feel as they do and aren’t sure how you should use search, social, and PPC to grow your company, here are a few things we want you to keep in mind…

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Why Fake News Will Change SEO Forever

Anchors, commentators, and even sociologists all agree on one thing: fake news is a growing phenomenon, and one with real-world consequences. In the span of a few months, it’s gone from being an obscure topic to one that Facebook and the other leading social media platforms have promised to fight directly.

The discussion about fake news is currently focusing on the social side of things. However, we expect it will have huge repercussions in the area of search engine optimization in the near future. After all, Google could be considered the world’s biggest library and news outlet all in one. Plus, the company’s directors have prioritized author tags, authority indicators, and topical relevance in past search algorithm updates.

It’s not a big reach, then, to expect fake news will change the art of search engine optimization forever. Below, we are going to make three predictions. They certainly aren’t ironclad now, but do represent rational outcomes that would follow the trends we are seeing now. Let’s take each of the three, one by one…

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4 Hidden Factors That Affect SEO Effectiveness

When the topic turns to search engine optimization, business owners tend to obsess over keyword density, inbound link scoring, and recent Google algorithm changes. But, while they are often concerned with the overall strength of their search visibility, many never pay much attention to the effectiveness of their SEO campaigns.

From our point of view, effectiveness really comes down to the bottom line results that are being generated. And really, isn’t that what should matter most?

If you agree, then it’s worth considering a few additional factors that can draw visitors to your website and convince them to either stay or leave. Let’s take a look at four details that often get overlooked when evaluating search engine optimization campaigns…

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