Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bitboth for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services.

Pair these changes with the longstanding debates within the SEO community about the role of social posts and activities within search algorithms and you get a lot of confusion about the relationship between the two. So, you might be wondering: does what you do on social media affect your search engine visibility?

The short answer is “probably not,” at least not directly. However, the story doesn’t end there. To help you understand the relationship between social media activity and your Google search rankings, here are a few things you should know…

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Should You Be Worried About Google Zero-Click Search Results?

Lately, web designers and search engine optimization (SEO) experts have been sounding the alarm on a growing trend: zero-click search results on Google.

If you haven’t heard this term and/or aren’t familiar with the concept behind it, we want to bring you up to speed. We are going to begin by telling you what zero-click search results are. Then, we’ll get into the bigger question of why you should or shouldn’t be concerned about them. 

Understanding Zero-Click Search Results

What you really need to know about zero-click results is that a large number of Google searchessome estimates say more than halfnever leave the company’s ecosystem. A person searches something, for example, and ends up at Google Maps, YouTube, or another Google-owned web portal to find the answer.

For users, a zero-click search result can be fast and convenient. However, for companies who rely on Google for lead generation, it can be disconcerting to know that fewer and fewer users are finding their way to third-party sites on the web.

Assuming that you get a lot of business from Google, or you prioritize SEO as part of your online marketing plan, you might be worried. However, there’s a decent chance these search queries aren’t that relevant to your business.

Why Your Business Might Not Be Affected

While it’s true that more and more Google searches are resulting in zero offsite clicks, it’s also true that users are interacting with search engines in ways that are relatively new. For example, people commonly ask Google to forecast the weather, get the starting time for the big game, or find driving directions.

There are specific web tools and portals losing traffic based on those sorts of search trends, but they may not fall within your company’s area of influence. Google isn’t recommending realtors, making appointments with architects, or giving inside advice on insurance products (as examples) within its family of web properties.

In other words, many of the zero-click search results are coming from new, information-based searches that don’t relate to industries like yours.

Looking for SEO and Online Marketing Alternatives

While we stand by the notion that most small and medium-sized companies aren’t being affected by zero-click search trends, that isn’t the same as saying they will never be affected. In fact, it’s almost inevitable that marketers reading this article will be at some point in the future.

Google changes like all companies do, and SEO is in a constant state of flux. The key is to understand that and adapt to conditions as they are right now and will be in the near future. For 2020, that means continuing to prioritize search engine optimization in its various forms. It also means keeping an eye on the horizon and experimenting with new ways to reach out to buyers over the web.

Contrary to what some business owners, executives, and web designers get locked into thinking, there are ways to find customers that don’t revolve around organic search results. The beginning of a new year is a great time to re-examine them and size up opportunities for the future.

Are Your SEO and Online Marketing Strategies Setup for Success in 2020?

Every month we talk with business owners and executives who are following old playbooks for online marketing success. What helped you find customers five years ago won’t work today, and in fact might hurt your search visibility or leave you playing catch up with your competitors.

Effectively Marketing to Your Company’s Advantage

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure how to accomplish that. Working with a professional, full-service advertising agency like The Marcom Group can provide you with the guidance and resources you need to more effectively market to your target demographic. 

The Marcom Group: Your Marketing Partner 

Many businesses owners don’t realize just how important marketing is from the outset. They may use cookie-cutter services to create their website and other marketing materials—but these templated services are limited in how much they can personalize to your business. Do-it-yourself programs can only offer so many functions—but with The Marcom Group, your options are nearly limitless. From your website to your logo to your social media advertising, our team can help you create a cohesive brand that will be a lot more effective at bringing your business to the next level. 

When companies use professional marketing materials, it can make a big difference in how potential customers perceive them. Done properly, a custom-designed business card, logo, and website can show that you are an authority in your industry. People will be more likely to trust you than someone who has put little effort into building their brand. Our staff consists of talented graphic designers, web developers, copywriters, and digital marketing strategists. Each member of the team specializes in their area, providing our customers with a level of customer service and professional expertise that they just can’t get with ready-made programs. We pride ourselves on being able to offer a variety of creative solutions for each individual company’s requirements. 

When we meet with a new client, we ask them to think beyond their immediate needs to consider their long-term goals. This often includes utilizing social media platforms like Facebook and Instagram to improve their web presence and more effectively reach their target demographic. Social media is an important component of any marketing strategy, but many business owners don’t have the time to keep up with their accounts. Our team can work with you to create the SEO-enhanced content you want customers to see, post it across your accounts, and boost the posts to reach the right customers. 

We Take a Holistic Approach to Your Branding

New businesses may not have a huge marketing budget, which can make them wary of seeking out professional help. However, The Marcom Group partners with each client to maximize their marketing budget no matter how large or how small it may be. We offer a diverse range of services customized to your business. We use a holistic approach to consider all aspects of a client’s brand, from their brochures and trade show displays to their website and social media posts. This provides for more cohesive branding across all mediums, which helps to improve your corporate identity.  

Many of our clients are concerned with ranking high in online search results. This is important to earning more business from people who are searching for a particular keyword or phrase related to your industry. After all, people are more likely to select a business on the first page of their Google search than one that’s several pages in. However, you must have the right SEO plan in place to get that kind of result. For the best SEO rankings, your website must be secure, fast to load, and easy to navigate. It should also be regularly updated with high-quality content using a variety of mediums, such as photographs, videos, blog posts, and other interactive tools. We utilize the latest SEO strategies, including Google Ads, to improve rankings for our clients. From regularly updating plug-ins and checking security features to posting blogs and other content, we can manage all aspects of your website to optimize it for PCs and mobile devices. 

A business’s online reputation is paramount to their success, so we also encourage our clients to reach out to their customers to post Google reviews. This increases your online presence via a platform that more and more people are relying on every day. Replying to negative reviews can also demonstrate that you care about customer experiences. We make providing this level of customer service easy through automated responses that help you reach customers more quickly, saving you time while also showing prospective customers that you’re responsive to their concerns.

Valley Power Systems Case Study

Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020

Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been able to improve their online presence, resulting in better web traffic and higher conversions.

Want to view the full report for detailed information? Fill out the form below for a .pdf copy of the case study!

Why It’s Time to Upgrade Your Web Hosting

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds.

So, rather than get into the technical minutia of different web hosting packages and configurations, today we simply want to remind our clients and readers that it’s time to review your hosting package. In fact, it’s likely that you could benefit from upgrading to a better plan.

Reluctant to spend money on something you don’t quite see the value in? Let’s look at a few things you get with dedicated web hosting…

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The Underrated Value of Local SEO

There are a lot of online marketing tactics worth trying. Few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners who don’t yet understand the importance of being visible in local searches. In today’s post, we break down the things you need to know in order to make it work for you…

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Why is Your Search Traffic Drying Up?

Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate?

We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they want to know is why their websites aren’t generating sales opportunities like they used to, especially if they’ve been using search engine optimization for years.

Every situation is different, but below are some of the common reasons we see search traffic dwindle or even dry up completely.

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The Downside to a Successful SEO Campaign (and How to Fix It)

Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites with an SEO campaign attracts the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers.

However, it’s important to note that there are multiple potential downsides to executing a successful search engine optimization (SEO) campaign. Namely that you could suddenly find yourself with a flood of new interest, and that some of your new prospects might not be a great fit for your company.

Granted, getting too many phone calls, email submissions, and inquiries is usually a great problem to have. However, it can lead to difficulties nonetheless, particularly if all the extra activity stops you from paying enough attention to your best current and potential clients.

So, how do you deal with the extra time needed to handle the additional dozens or hundreds of sales inquiries that come your way when you have a high-ranking Google website? Here are a few proven pieces of advice you can follow…

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How To Break Customer Indecision Online

One of the most difficult things to deal with, as an online marketer, is seeing a trend of customers leaving your website at the last minute. They might abandon a shopping cart, close a window before filling out a lead form, or go back to Google when they should pick up the phone.

Why does this customer indecision cost you money? And more importantly, what can you do about it?

Although every buyer and visit is unique, potential customers generally leave you without taking action for one of three reasons: they didn’t intend to buy anything in the first place, don’t have enough information your product or service, or don’t feel sufficiently motivated on an emotional level to move forward. Almost any conversion problem you face is going to come down to one of those issues.

Luckily, none of them are impossible to solve. With that in mind, look let’s look at some fixes you can employ to get customers to place an order or fill out a form instead of clicking away from your website…

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Boosting SEO With Online Reviews

Most marketers tend to think of search engine optimization (SEO) as being all about content creation. That notion isn’t a bad one – you generally will have to write articles, pages, and reports if you want to rank highly on Google – but it isn’t the end of the story. In fact, you can attract visitors to your website using content you haven’t even created yourself.

Don’t worry, we aren’t about to advise you to scrape or copy ideas from your competitors. Instead, we want you to think about the different ways you could use online reviews to boost your SEO efforts. 

SEO and online reputation management (reviews) are often thought of as being completely separate things, but that isn’t the way Google and the other search engines see it. Reviews are valuable buyer-driven content that searchers like. They tend to show up in search previews, meaning they can be seen by potential customers before they ever visit your website or profile. And, reviews demonstrate engagement and authority, which gain more weight every time Google updates its algorithm.

You probably already knew online reviews were important for your business, of course, but if you’re like a lot of the new clients who come to us you might have imagined the quality and quantity of your online reviews were out of your control. That’s simply not the case. Here are some things you can do to boost your SEO campaigns, and your bottom line, using customer feedback…

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