When the topic turns to search engine optimization, business owners tend to obsess over keyword density, inbound link scoring, and recent Google algorithm changes. But, while they are often concerned with the overall strength of their search visibility, many never pay much attention to the effectiveness of their SEO campaigns.
From our point of view, effectiveness really comes down to the bottom line results that are being generated. And really, isn’t that what should matter most?
If you agree, then it’s worth considering a few additional factors that can draw visitors to your website and convince them to either stay or leave. Let’s take a look at four details that often get overlooked when evaluating search engine optimization campaigns…
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When business owners and their web design teams launch a site, it’s usually with high hopes and big expectations. Before long, though, those feelings are highly likely to turn to regret and disappointment.
That’s because most business websites fail. They don’t attract enough visitors to affect marketing, fail to help a company stand out, and make no appreciable difference on the bottom line (beyond the sizeable sums that are spent to design them).
Believe it or not, that’s as bad for companies like mine as it is for businesses like yours. When clients are disappointed with their new websites, they are hesitant to invest in online marketing again. And more often than not, they tell their colleagues to avoid making the same mistake.
The mistake isn’t getting a new website, though, it’s going about it the wrong way. I’ve learned again and again over the years that businesses—and especially small business—make the same few blunders that hold them back. To help you avoid them, here are three big reasons most new websites fail…
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Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place?
At the same time, though, a lot of marketers seem to think that the process will take care of itself if they just put up a nice enough layout and some content that’s free of obvious typos. Unfortunately, it takes a little more than that to find business on the web. In fact, if you want to attract leads with your business website, there are a few steps you’re going to have to follow every time…
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For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected.
In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.
To find the answers, here are a few things we have to keep in mind…
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Small issues can create large problems. For instance, something as simple as a broken link breaks the flow of your website and may prevent leads from contacting your firm. It’s important to be aware of seemingly innocuous errors that can sabotage your site.
Here are four common, easy-to-miss web errors that lower your website value…
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Ready to start getting more from your website and internet marketing campaigns?
Lots of business owners talk about embracing the web and making the most out of online opportunities, however many end up pursuing the same strategies month after month. The first step to avoiding that kind of frustration is knowing what you have to do. If you want this year to be your most successful yet, look at these five ways to increase profits:
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Over the past few years, WordPress has become so popular that it’s now the default choice for most business owners – and their web designers – when it comes to building and establishing a new web presence. In most cases, it’s simply assumed you will want your next website to be constructed in WordPress.
New clients, and especially those who haven’t upgraded their websites in many years, often wonder why this is. What is it that makes WordPress so fantastic, especially when it comes to building web pages for small businesses?
The answer doesn’t necessarily have to do with a certain look or layout, but the fact that WordPress offers huge bottom-line value. It gives you the most bang for your buck. Here are just a few of the reasons why…
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