Why You Are Failing to Sell on Social Media

You don’t need a detailed study or survey to tell you that social media marketing is more popular than ever. However, we think that term can be somewhat misleading. While most business owners are using social media, it’s fair to say that the majority of them aren’t really getting much in the way of results. […]

3 Ways to Instantly Improve Your Social Media Marketing

While it’s fun to go deep with online marketing tactics and trends, it can be useful to look at ways to rack up some quick wins from time to time. And so, in today’s short post we want to give you three quick tips you can use to get more from social media in your […]

The 5 Online Marketing Habits That Will Make 2022 Your Best Year Ever

Whether your business is flying high or your bottom line could stand to see some improvements, this is the perfect time to aim higher for the coming 12 months. After all, there’s nothing like a fresh calendar to get your motivation and creativity moving. With that in mind, today we want to share five proven […]

Can You Find the Most Valuable Links on Your Website?

We all know you need to have links to make your business website work the way it’s supposed to. But marketers often debate which links matter most, along with how they should be used. Do you know which links in your business website are the most valuable? Let’s take a look at the biggest categories… […]

3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]

How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season

In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half of all ecommerce sales are made through the holiday season. Of course, this is anything but a normal year, and as a […]

Valley Power Systems Case Study

“Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020 Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been […]

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]

12 Online Marketing Tips for the Coronavirus Economy

12 Marketing Tips for the Coronavirus Economy As it becomes increasingly clear that the global coronavirus pandemic is likely to linger for several months (and possibly longer), topics like web design and online marketing might be the furthest things from your mind. However, this global health crisis is also putting the business world in a […]

Making the Most of Your Local Business Profiles

Making the Most of Your Local Business Profiles

Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go. However, while understanding the […]