Facebook has been growing and growing for a number of years—reaching more than 1.5 billion users around the world—so it shouldn’t come as a shock that something was going to have to give eventually. And as it turns out, that “something” is the length of the average user’s feed.
There simply isn’t enough time and space for most Facebook users to see everything that’s being thrown at them. So, the company developed a new social engagement formula to help users see what they really don’t want to miss while filtering out the rest.
If you are one of the tens of millions of people who log on to Facebook daily, that’s good news. If you are a marketer who needs to reach fans and followers to sell your products or services, it’s not necessarily such a great thing (at least not at first glance). In fact, some estimates show that only 5 to 10% of the people you are connected to will see your content updates at any given time. That’s not many of them, and the issue is only getting worse.
However, there are things you can do to beat Facebook’s engagement formula, and to reach a much larger segment of the market as a result. Here are a few quick tips you can put to use starting today…
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