Should You Ditch
Social Media Marketing in 2024?
No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online marketing plan going forward? Let’s break this question down into a few different pieces… Is Social Media Really Dying? It doesn’t seem […]
Social Media Marketing “Tricks”
That Never Work
“Social media marketing just doesn’t work.” We hear different versions of this statement every month. To be sure, the business owners and marketing executives who meet with us know that someone is doing well on Facebook and LinkedIn. What they are saying is that they can’t imagine themselves having similar success. Often, a bit of […]
5 Low-Cost Ways to Start Planning for a Healthier Economy in 2021
Ecommerce retailers are hard at work trying to make the most of what is certain to be a busy and unique holiday shopping season. But what if your business isn’t dependent on seasonal transactions? Or, what if your company is in a holding pattern due to current economic conditions? How can you prepare for the […]
The 5 Stages of SEO Effectiveness
Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]