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Should You Ditch
Social Media Marketing in 2024?

social media marketing

No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online marketing plan going forward? Let’s break this question down into a few different pieces… Is Social Media Really Dying? It doesn’t seem […]

Social Media Marketing “Tricks”
That Never Work

social media marketing tricks

“Social media marketing just doesn’t work.” We hear different versions of this statement every month. To be sure, the business owners and marketing executives who meet with us know that someone is doing well on Facebook and LinkedIn. What they are saying is that they can’t imagine themselves having similar success. Often, a bit of […]

Are You Doing Social Media Marketing Backwards?

social media marketing - someone scrolling on their phone and viewing likes

Traditional social media marketing campaigns tend to follow a similar outline. They start with setting up accounts and posting content. Then, as your messaging get stronger and your audience grows, more and more potential buyers are exposed to your business. By sprinkling in occasional offers, events, and discount codes, you pull them into your business […]

Why You Are Failing to Sell on Social Media

like, share, sell on social media

You don’t need a detailed study or survey to tell you that social media marketing is more popular than ever. However, we think that term can be somewhat misleading. While most business owners are using social media, it’s fair to say that the majority of them aren’t really getting much in the way of results. […]