Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services. Pair these changes with the longstanding […]

Boosting SEO With Online Reviews

Most marketers tend to think of search engine optimization (SEO) as being all about content creation. That notion isn’t a bad one – you generally will have to write articles, pages, and reports if you want to rank highly on Google – but it isn’t the end of the story. In fact, you can attract […]

Why You Shouldn’t Do SEO Without Social (or Vice Versa)

When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content. Lately, we have seen the opposite happening: that […]

Online Tactics that Support Offline Sales and Marketing

Using Online Tactics to Back Up Offline Sales and Marketing

Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, […]

Are You Making These Facebook Advertising Mistakes?

Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC […]

7 Things Competitors Hate to See on Your Website

There are some things your online competitors—and their web design teams—hate to see on your site. We know, because there are certain things we come across that tell us we’ve got some work to do if we’re going to make up ground on another company for one of our clients. What kinds of things give […]

Using Search, Social Media, and PPC Together

Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the […]

4 Simple Tips for Facebook Branding Success

Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using the social network to build your brand and connect with new buyers. Obviously, there are entire books, courses, and seminars built on […]

3 Reasons Most Websites Fail

3 Reasons Most Websites Fail

When business owners and their web design teams launch a site, it’s usually with high hopes and big expectations. Before long, though, those feelings are highly likely to turn to regret and disappointment. That’s because most business websites fail. They don’t attract enough visitors to affect marketing, fail to help a company stand out, and […]

How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place? At the same time, though, a lot of marketers seem to think that the process will take care […]