Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bitboth for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services.

Pair these changes with the longstanding debates within the SEO community about the role of social posts and activities within search algorithms and you get a lot of confusion about the relationship between the two. So, you might be wondering: does what you do on social media affect your search engine visibility?

The short answer is “probably not,” at least not directly. However, the story doesn’t end there. To help you understand the relationship between social media activity and your Google search rankings, here are a few things you should know…

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3 Web Design Difference-makers You Can’t Overlook

A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.

Here are three web design difference-makers to consider to make the most of your business website and web value…

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The Compounding Interest of Content Marketing

Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.

As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.

To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over time while you keep generating content…

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