Just a few years ago, web designers and advertising executives were pushing the use of video clips as a trendy way to give businesses of all sizes a distinct marketing edge. Now, most of them have come to understand that in 2021 and beyond, video marketing is more of a restrictive necessity.
They understand that video is becoming what a website was five years ago: a marketing tool you need, just to keep up with the competition. Or to put it another way, if you aren’t using the power of video to your advantage, you’re probably losing ground to your competitors who are.
Given that we are in the video production business, shooting and editing clips for our corporate clients, we understand if you think we are overstating the case. To help you see why you can’t ignore the power of video any longer, let’s take a look at a few established facts…
Video is More Psychologically Compelling
Several studies by psychologists have shown that our brains are tuned to pick up images and movement more easily than text. In fact, it has been estimated that the average human absorbs video on a mental and emotional level nearly one thousand times faster than text. Given that time is short and buyers have shorter attention spans than ever, you need to be communicating in a format that gets your message across quickly.
We’ve Been Trained to Watch Instead of Read
While our innate ability to scan visuals more quickly than text goes back thousands or millions of years, the current preference towards video is newer. Most of your customers and prospects today were raised on TV and look at YouTube more often than they do a newspaper. A natural consequence is that they are more receptive to video than they are other types of communication.
Video Boosts Conversion Rates
When you take the first two factors into consideration, it shouldn’t be surprising that many marketers report getting five to ten times as many leads, calls, and walk-in visits after including video into their websites and promotional campaigns. Anything that’s faster, more engaging, and more emotional is going to generate bigger feedback. That’s been proven with video, time and time again.
It’s Easier Than You Think to Get Video
While the results we’ve mentioned speak for themselves, perhaps the best reason to experiment with video marketing is that it’s easier and more affordable than ever. Changes to technology have brought video production costs down, while there are more channels and avenues than ever for promotion. There really aren’t any barriers left for businesses of any size. Why wouldn’t you give video a try?