When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:
- They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
- They produce video clips that aren’t ever going to help them get the attention they want from buyers.
- They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.
Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?
Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…