Does Social Media Affect Search Rankings?

In the last couple of years, the lines between search engines and social media have blurred a bitboth for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services.

Pair these changes with the longstanding debates within the SEO community about the role of social posts and activities within search algorithms and you get a lot of confusion about the relationship between the two. So, you might be wondering: does what you do on social media affect your search engine visibility?

The short answer is “probably not,” at least not directly. However, the story doesn’t end there. To help you understand the relationship between social media activity and your Google search rankings, here are a few things you should know…

Continue reading “Does Social Media Affect Search Rankings?”