Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up

How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]

The Good and Bad of Blog Post Templates

Web design templates have been around for years. Some business owners (and even a few professional designers) use them to save time while creating WordPress sites, landing pages, and other common tools. Lately, content writing services have been getting in on the act. They have started offering blog post templates that are designed to help […]

7 New Year’s Resolutions for the Struggling Online Marketer

Do you feel like you aren’t getting the right kinds of results from your online marketing campaigns? Struggling to even get started with search engine optimization, social media, and digital ads? Or, do you feel like you’re always trying to catch up to competitors who get leads and sales from the web while you struggle? […]

3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]

ADA Compliance for Websites

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications.  The initial suit was brought against Dominos by […]

How to Write Web Content Like a Pro

How to Write Web Content Like a Pro

Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge […]

7 Signs Your Business Website Needs Some Work

7 Signs Your Business Website Needs Some Work

Occasionally, we meet with business owners who aren’t sure they need our services. It’s often the case that they have been referred by a colleague or even a customer, but can’t tell whether they should actually invest in some upgrades to their existing web presence. That’s understandable. Web design is about technical skill and personal […]

5 Frequently Asked Questions about PPC Advertising

5 Frequently Asked Questions About PPC Advertising

New clients often come to us with many questions about pay-per-click (PPC) advertising. It’s not hard to understand why. On the one hand, you can have a new campaign of PPC ads up and running within minutes. But on the other hand, those ads are going to cost you money, and you can watch your […]

Is SEO Actually Worth the Time and Effort?

Search Engine Optimization (SEO) All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages? However, what stops them from following through on new […]

The Advantages of Having Great Web Content

It’s unfortunate, but many business owners pay a lot more attention to the visual aspects of their website then they do the written ones. That’s understandable when you consider the power of good design, and the fact that most of us don’t consider ourselves to be great writers. But at the same time, it’s important […]