Even if you don’t follow the world of online marketing very closely, you have likely heard about SSL connectivity. The question that may have come to your mind is: “is that something I need on my website?” Secure Sockets Layer (SSL) is a protocol for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data.
Strictly speaking, most small business websites that aren’t processing financial transactions don’t need SSL. But, you should probably spend a few dollars to add it to your web presence anyway. Let’s look at a few of the reasons why…