Do you feel like your website could use a facelift, or perhaps a performance boost?
Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.
There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.
Here are few steps you can take to make your website feel new without putting a major dent in your budget…
Continue reading “4 Inexpensive Ways to Improve Your Website Today”
One of the fun things about the early days of internet marketing was that almost everything seemed to happen instantly. You put a website or ad online, promoted it, and could be assessing the results within hours.
There is still an aspect of instant gratification to working on the web, but the process of designing websites, planning campaigns, placing ads, and (especially) evaluating results has begun to stretch out. And so, we have reached a point where online marketing has come to represent traditional marketing, in that businesses need to balance short and long-term strategies if they want to get the best results.
With that in mind, let’s look at a few ways you can get the most out of both…
Continue reading “Balancing Short vs. Long Term Internet Marketing Strategies”
For a lot of us, the term “artificial intelligence” brings back memories of sci-fi novels, movies, and comic books. But, what was once purely in the realm of the imagined has been made real – and it’s already affecting your business and SEO.
That’s because Google and other leading tech companies are already utilizing AI in a number of ways. In particular, the world’s largest search engine is using it to assess ranking factors, analyze searcher behavior, and re-organize search results on an individualized basis.
One of the great ironies of this is that even though Google is using artificial intelligence, it’s deploying it in a way that emphasizes the human touch in content creation and online engagement. To understand how that impacts you, here are a few tips to keep in mind as SEO goes sci-fi…
Continue reading “4 Ways Your SEO Can Beat the AI System”
For the last few years, responsive web design has been a huge trend in our industry. And it still is the recommended way to think about building a new website or upgraded web presence. However, we’re starting to see a slow shift in terminology and perspective. Instead of “responsive” websites that are “mobile compatible,” marketers are taking a “mobile first” approach to their sites.
Is this just a difference in wording, or something bigger? To get to the answer, there are a few things we need to think about…
Continue reading “Why Responsive Web Design is Being Replaced by Mobile First Marketing”
A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.
Here are three web design difference-makers to consider to make the most of your business website and web value…
Continue reading “3 Web Design Difference-makers You Can’t Overlook”
Choosing a web designer sounds easy. They’re certainly enough of us out there to make finding one a snap, and we all have portfolios of work that should make it easy to select the right style and move forward from there.
As any business owner who has been burned by the wrong creative team can tell you, however, there’s a lot more to finding the right web designer than firing up Google and seeing who has the right artistic style. In fact, that’s one of the easiest ways to waste money and find yourself frustrated.
With that in mind, let us share with you the best and worst ways to pick a web designer to work with…
Continue reading “The Best (and Worst) Ways to Pick a Web Designer”