Why a DIY Website Costs More Than You Think

Lately, we have been hearing from potential clients who want to know whether they really need to pay for professional business web design when there are so many DIY website templates available at little or no cost. Why hire a web designer or creative team when you could build and host your own pages for just a few dollars per month?

The simple answer is that DIY web templates end up costing you more than you might think.

In this case, we aren’t talking about the add-on expenses you might face while getting your website online, although you do need to look out for those. Neither are we referring to the lack of customization, the extra coding that will be hidden in your pages, or the fact that you might not own the resulting website if you use a DIY service. These all factor into the value of one solution versus another, but they shouldn’t be your primary concern.

In fact, to understand why DIY websites cost a lot more than advertised, you just have to grasp something a little more basic…

Business Web Design Comes Down to One Thing

Although it’s easy to focus on things like layouts, content management systems, and SEO plans when thinking about business web design, those are just details. Your main concern should be earning a positive return on investment through the project.

In other words, the point of your business website is to help your business grow. It’s true that it needs to look good and function correctly for that to happen, but you should never lose sight of the fact that the website’s sales, marketing, and cost-cutting power are what make it so valuable.

With a DIY website template, you’re getting the appearance of a custom website without any of the underlying benefits—like a unique design, messaging that appeals to your customers, and plugins tailored to your business model—that actually help you generate results. It’s the online equivalent of spray painting something gold and hoping it will suddenly have great value.

The Math of DIY vs. Professional Web Design

To understand how this dynamic plays out and affects your bottom line, we can turn to some simple numbers. Imagine for a moment that your business website receives 100 unique visits per week. That would be very low for the clients we would work with. But, it makes the math easy, so we’ll stick with that figure.

100 visits each week turns into 5,000+ opportunities to make an impression on new customers roughly every 12 months. Even if 1% more decide to make a purchase or appointment after visiting your custom website, that’s 50 new customers per year. That would probably more than pay for what you would spend on web design, all while helping you with PR, recruiting, and so much more.

The average client might expect to see 10 times as many visits to their website, of course, and get 10 times the return. But the simple math helps put the costs of a custom web design in perspective… along with the risks of a DIY template.

Do You Want a Business Website That Pays for Itself?

It doesn’t matter what a web design costs you, or how little you pay, if you don’t get a positive return on your investment. To put it another way, any money you spend on your business is wasted if it doesn’t come back to you later.

3 Things That Make A New Web Design Work

For most business owners and executives, it’s relatively easy to look at work folio samples or website mockups and find a preference. Most of us know what we like and don’t like when we see it. However, getting an effective website for your company isn’t as simple as choosing the right layout or visuals. If you really want your site to help you make money, you need a design that actually works.

What do we mean by “works” in this context? We are referring to the idea that, in addition to appealing to your artistic instincts, the look and layout of your website help you to meet your business goals. Or to put it another way: if your site isn’t drawing in visitors, convincing them of your competitive strengths, and turning them into sales opportunities, then why have it online in the first place?

With that perspective in place, let’s take a look at three things that make a new web design work…

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3 Web Design Difference-makers You Can’t Overlook

A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.

Here are three web design difference-makers to consider to make the most of your business website and web value…

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