How Closely Should You Copy a Competitor’s Website?

Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers?

Because things like income and prestige are squarely on the line, many business owners and executives will want to take immediate action when a competitor steps up to the plate. Specifically, they’ll inquire about copying certain parts of another website they have seen and liked. But is this a good idea?

Before we answer this question, let us point out that you’re always going to have competitors and it’s easy to over-react. When you see something new or interesting in your industry, try to look at it the way a customer would. Is the other company doing something valuable, or just vaguely interesting?

Once you have that mindset in place, you’re ready to come back to the original question: how closely should you copy a competitor’s website? To help you find the right answer, let’s go through a quick series of ideas…

Figure Out What You Like

Often, when a business owner tells us they “really liked” a competitor’s website, it turns out they actually appreciate a single feature or design point. This is important because you shouldn’t go and duplicate big parts of a strategy when you are actually enamored with a small part of it. It can be difficult to separate the various elements when you’re first looking at them, so break the website down into pieces and try to identify specific traits that you find engaging.

Separate Features from Gimmicks

Remember, the goal is to think like a customer. Often, the things we see on competitors’ websites seem fascinating to us as marketers but deliver very little in terms of payoff for customers. It’s important to be able to separate what is shiny from what is useful. Otherwise you could end up adding things to your website that get in the way of your success rather than adding to it.

Find Out What’s Feasible and Profitable

Suppose you determine there are elements of your competitor’s website that you really are fond of, and feel like your best customers would be impressed with. The next step is to find out whether you can add them to your own site legally, feasibly, and profitably. You certainly can’t copy word for word, but you might be able to add your own version of an app or a downloadable report. Talk to your web design team and figure out what makes sense in the context of your existing site or a redesigned page.

Put Your Own Spin and Improvement on the Idea

Rather than just copying something your competitors have done, why not take the next stepone most business owners and executives missand see if you can improve on the idea? Look for ways to put the unique spend on what your competitors have done or make it more engaging and valuable. Often this kind of brainstorming leads to groundbreaking innovations.

Get More Proactive about Web Design

Finally, regardless of whether you institute some version of your competitor’s idea or not, don’t settle for simply following their lead. Sit down with your web design team and internal staff and see if there are more ideas you can come up with that go beyond what is currently available in the market. Look for ways to give extra value to your customer base. The more often you do this the easier it will become to have the competition following you instead of needing to worry about catching up to them.

Ready to Start Leading the Pack in Your Market?

Far too many business owners feel as if they are simply following the herd online rather than leading the pack. If you want to have a website that gets your competitors worried about what they should be doinginstead of the other way aroundthen it’s time to get serious about thinking outside the box.

How to Make Complex Website Development Projects Simpler

Taking on complex web development projects—websites with hundreds of pages, unique apps, and digitized content—can be daunting. Not only are there the normal technical and creative aspects to get past, but the sheer volume of the work can present logistical challenges. Additionally, big web design jobs usually have multiple personalities involved at the decision-making level.

Given all of these factors, it shouldn’t be a surprise that a lot of complex web development jobs tend to take longer than expected and go well beyond their initial budgets.

That certainly doesn’t have to be the case, though. Today, we want to outline a handful of steps you can take—in conjunction with your web design and development partner—to make complex web design projects simpler, smoother, and more efficient…

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Why a DIY Website Costs More Than You Think

Lately, we have been hearing from potential clients who want to know whether they really need to pay for professional business web design when there are so many DIY website templates available at little or no cost. Why hire a web designer or creative team when you could build and host your own pages for just a few dollars per month?

The simple answer is that DIY web templates end up costing you more than you might think.

In this case, we aren’t talking about the add-on expenses you might face while getting your website online, although you do need to look out for those. Neither are we referring to the lack of customization, the extra coding that will be hidden in your pages, or the fact that you might not own the resulting website if you use a DIY service? These all factor into the value of one solution versus another, but they shouldn’t be your primary concern.

In fact, to understand why DIY websites cost a lot more than advertised, you just have to grasp something a little more basic…

Business Web Design Comes Down to One Thing

Although it’s easy to focus on things like layouts, content management systems, and SEO plans when thinking about business web design, those are just details. Your main concern should be earning a positive return on investment through the project.

In other words, the point of your business website is to help your business grow. It’s true that it needs to look good and function correctly for that to happen, but you should never lose sight of the fact that the website’s sales, marketing, and cost-cutting power are what make it so valuable.

With a DIY website template, you’re getting the appearance of a custom website without any of the underlying benefits—like a unique design, messaging that appeals to your customers, and plugins tailored to your business model—that actually help you generate results. It’s the online equivalent of spray painting something gold and hoping it will suddenly have great value.

The Math of DIY vs. Professional Web Design

To understand how this dynamic plays out and affects your bottom line, we can turn to some simple numbers. Imagine for a moment that your business website receives 100 unique visits per week. That would be very low for the clients we would work with. But, it makes the math easy, so we’ll stick with that figure.

100 visits each week turns into 5,000+ opportunities to make an impression on new customers roughly every 12 months. If 1% of your traffic converts after visiting your custom website, that’s only 50 new customers per year. You’ll pay more long term versus what you would spend with a website design team. A proper web design team will help boost your PR, recruit, and much more.

The average client might see 10 times the traffic to their website, of course, and get 10 times the return. But the simple math helps put the costs of a custom web design in perspective… along with the risks of a DIY template.

Do You Want a Business Website That Pays for Itself?

Your website and online presence is your investment. The cost won’t matter as long as you are receiving a positive ROI. Websites take time, skill, and money. Don’t build a DIY website on your own. Put your investment to better use when working with our web design team. We help you achieve the positive result you’re looking for. Any money you invest that isn’t getting you positive results is money wasted.

 

If you found this article helpful, check out our similar blog on website diy templates

3 Things That Make A New Web Design Work

For most business owners and executives, it’s relatively easy to look at work folio samples or website mockups and find a preference. Most of us know what we like and don’t like when we see it. However, getting an effective website for your company isn’t as simple as choosing the right layout or visuals. If you really want your site to help you make money, you need a design that actually works.

What do we mean by “works” in this context? We are referring to the idea that, in addition to appealing to your artistic instincts, the look and layout of your website help you to meet your business goals. Or to put it another way: if your site isn’t drawing in visitors, convincing them of your competitive strengths, and turning them into sales opportunities, then why have it online in the first place?

With that perspective in place, let’s take a look at three things that make a new web design work…

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3 Web Design Difference-makers You Can’t Overlook

A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.

Here are three web design difference-makers to consider to make the most of your business website and web value…

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