The 5 Stages of SEO Effectiveness
Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]
Why Some Business Websites Are So Slow
Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that? As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone […]
Why you Probably Aren’t Ranking on Google
Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing. That’s generally a good thing. Anyone who […]
4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts
Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn. We can understand this […]
5 Reasons Not to Move Your Website to a DIY Template
You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to […]
The 7 Things Your Business Website Needs to Make Clear
When designing a website, or putting content together, it can be easy to lose the forest for the trees. There are so many apps, design features, and new technologies available to today’s business owners and web designers that they sometimes lose sight of what they really need to accomplish. Numerous studies have shown that you […]
How to Write Web Content Like a Pro
Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge […]
What Your Website Wants for Christmas
Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for? Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few […]
Why You Want Web Hosting Through Your Web Designer
Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence. However, a high-quality web design […]
5 DIY Online Marketing Video Tips
Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube. The best part of this might be that the cost […]