Why the Website You “Don’t Need” Can Still Deliver a Huge ROI
From time to time we talk to business owners who tell us they would like to have a new website, but don’t necessarily need one. What they usually mean is either that their current website (outdated as it might be) is more or less functional, or that they don’t really get a lot of sales […]
5 Ways to Prepare Your Retailing Website for the Holiday Season
The holiday shopping season is just a few weeks away, which means retailers are scrambling to get prepared for a crush of new customers. Every year, we hear from at least one or two business owners who thought they had their ducks in a row only to find they are struggling to get their websites […]
What You Can Learn from the Worst Business Websites
It’s almost always better, from our point of view, to focus on the positive rather than the negative. That’s why our blog features lots of articles about helpful tips and best practices, and very few that dwell on blunders and mistakes that marketers make. It’s just more helpful to show people what they should do […]
What Does a Great Careers Page Look Like?
It’s probably fair to say that most of our web design clients treat their careers pages as an afterthought. They want to have a place to post current or future job openings, to be sure, but they don’t really spend a lot of time writing them. Neither do they think too much about the design […]
Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up
How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]
4 Good Places to Start Your Online Marketing Reboot
Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over? We can understand. A lot of new clients come to us feeling as if they are behind the ball with their […]
The 5 Online Marketing Habits That Will Make 2022 Your Best Year Ever
Whether your business is flying high or your bottom line could stand to see some improvements, this is the perfect time to aim higher for the coming 12 months. After all, there’s nothing like a fresh calendar to get your motivation and creativity moving. With that in mind, today we want to share five proven […]
12 Hidden Obstacles to Online Lead Generation
If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]
How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season
In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half of all ecommerce sales are made through the holiday season. Of course, this is anything but a normal year, and as a […]
4 Ways a Website Audit Helps Your Business
Wondering about getting a stronger business website, or improving your online marketing strategy to generate more leads and sales? Your initial thoughts can probably include creating new content, launching a fresh ad strategy or redesigning your home page. But first, you might need to consider doing a simple business website audit. When you audit your […]