12 Hidden Obstacles to Online Lead Generation
If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]
How Closely Should You Copy a Competitor’s Website?
Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers? […]
Effectively Marketing to Your Company’s Advantage
At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure […]
Why It’s Time to Upgrade Your Web Hosting
Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds. So, rather than get into the technical minutia of different web hosting packages and configurations, today […]
Is Your Business Website Ready for 2020?
We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world. When you have a top-notch web presence for your business, you have an advantage […]
Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?
You have probably heard by now that more than half of all web traffic originates from mobile devices. Experts agree nearly two-thirds of us will access the internet primarily through phones and tablets in the next few years. We agree that Google factors mobile compatibility into it’s search algorithm. Many of the business owners and […]
What a Perfect Web Design Looks Like
When business owners and marketing executives turn to us it isn’t because they want an “average” or “great” web page design – they want the very best. But what exactly does that mean? We hear versions of this question almost each and every day. So, we want to help our readers and clients by shedding […]
Why You Shouldn’t Do SEO Without Social (or Vice Versa)
When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content. Lately, we have seen the opposite happening: that […]
5 Bad Reasons Business Owners Put Off Web Design
Are you one of the millions of business owners who know they need a new website or at least improvements to an existing web presence, but put it off month after month? If so, the good news is you aren’t alone. Many of your peers are procrastinating as well. The bad news is that some […]
The 5 Stages of SEO Effectiveness
Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]