The One Thing That Makes
Google Love Your Pages
Want Google to love your website and send lots of potential customers your way every week? Then the answer isn’t to optimize every pixel on your site and upgrade to the fastest hosting package known to man (although these sorts of things will help). Instead, the real secret is to give the search spiders the […]
What You Can Learn from the Worst Business Websites
It’s almost always better, from our point of view, to focus on the positive rather than the negative. That’s why our blog features lots of articles about helpful tips and best practices, and very few that dwell on blunders and mistakes that marketers make. It’s just more helpful to show people what they should do […]
What Does a Great Careers Page Look Like?
It’s probably fair to say that most of our web design clients treat their careers pages as an afterthought. They want to have a place to post current or future job openings, to be sure, but they don’t really spend a lot of time writing them. Neither do they think too much about the design […]
Why “Web Design” is Becoming an Outdated Term
If you need a fresh web presence for your company, you’ll undoubtedly turn to Google and start looking for “business web design” in your area. In fact, that might even be how you came across this article. More and more, though, we are getting the impression that the term “web design” is outdated. It made […]
The Common Ingredients of Any Great Web Design
What does a great web design look like? If you were to ask a dozen different business owners—or professional web designers, for that matter—you might get a dozen different answers. That’s not really surprising, given that artistic instincts are subjective and every business or marketing situation is unique. The right answer for one group or […]
Why Google Might Be Ignoring Your WordPress Website
It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way. However, that’s not […]
How COVID-19 Changed Business Forever
It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […]
ADA Compliance for Websites
The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications. The initial suit was brought against Dominos by […]
Why It’s Time to Upgrade Your Web Hosting
Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds. So, rather than get into the technical minutia of different web hosting packages and configurations, today […]
Is Your Business Website Ready for 2020?
We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world. When you have a top-notch web presence for your business, you have an advantage […]