Why You Shouldn’t Do SEO Without Social (or Vice Versa)

When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content.

Lately, we have seen the opposite happening: that some small and medium-sized companies are ignoring their social profiles to get back to the more proven strategy of turning search visitors into customers. 

We think that’s a mistake. While SEO might be a more direct route to growing your bottom line, social media marketing still has its place. In fact, we don’t think you should invest time and money in search without also paying attention to your social accounts. Let’s look at why.

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5 Bad Reasons Business Owners Put Off Web Design

Are you one of the millions of business owners who know they need a new website or at least improvements to an existing web presence, but put it off month after month? If so, the good news is you aren’t alone. Many of your peers are procrastinating as well. The bad news is that some of your competitors are taking action and might be well on the way to leaving you behind.

It’s human nature to put off projects that don’t seem urgent, but delaying improvements to your website is a losing strategy. For one thing, your online presence can be your most important sales and marketing tool. It’s nearly impossible to grow your bottom line these days with an underwhelming digital strategy. And for another thing, your excuses for putting things off probably aren’t as strong as you might think.

If you want a little bit of proof, let’s look at five exceptionally bad reasons business owners tend to put off web design projects…

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The 7 Things Your Business Website Needs to Make Clear

When designing a website, or putting content together, it can be easy to lose the forest for the trees. There are so many apps, design features, and new technologies available to today’s business owners and web designers that they sometimes lose sight of what they really need to accomplish.

Numerous studies have shown that you only have about three seconds or less to impress a first-time visitor to your website. Many of those in our industry point to that figure and remind clients they need to upgrade their web hosting for faster page delivery. That’s a good suggestion, but clarity matters just as much as speed. In other words, your website needs to get certain ideas across to potential customers very quickly.

Which facts or ideas do they need the most? Let’s look at seven things your business website needs to make crystal clear…

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The Biggest Trend Driving Online Marketing in 2019 and Beyond

This is the time of year when business owners (not to mention those of us in the web design community) naturally tend to look ahead and think about what a new year might mean for the world of online marketing. That’s certainly the case now, as we are fielding more questions than ever about what to expect in 2019.

There are never certain answers to these questions, of course, simply because technology moves quickly and no one can predict the future. However, from our point of view it’s easy to see that the biggest trend to pay attention to is the one that is already taking place right in front of our very eyes. In fact, it’s so significant that it’s easy to take the associated changes for granted.

We are talking, in this case, about the shift towards mobile web usage.

No matter where you look people are on their phones and tablets. Statistics back up what our eyes see, with mobile web usage approaching 60% of all Internet traffic in 2018. There’s no reason to think mobile web users won’t make up and even bigger percentage of the online market in coming years.

Smart marketers are taking big steps to adjust. Here are some of the tools we are using to help our clients to be ready for the continued growth of mobile computing in 2019 and beyond…

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How to Make Complex Website Development Projects Simpler

Taking on complex web development projects—websites with hundreds of pages, unique apps, and digitized content—can be daunting. Not only are there the normal technical and creative aspects to get past, but the sheer volume of the work can present logistical challenges. Additionally, big web design jobs usually have multiple personalities involved at the decision-making level.

Given all of these factors, it shouldn’t be a surprise that a lot of complex web development jobs tend to take longer than expected and go well beyond their initial budgets.

That certainly doesn’t have to be the case, though. Today, we want to outline a handful of steps you can take—in conjunction with your web design and development partner—to make complex web design projects simpler, smoother, and more efficient…

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7 Signs Your Business Website Needs Some Work

Occasionally, we meet with business owners who aren’t sure they need our services. It’s often the case that they have been referred by a colleague or even a customer, but can’t tell whether they should actually invest in some upgrades to their existing web presence.

That’s understandable. Web design is about technical skill and personal preference. Besides, no one wants to spend money on creative work that won’t actually help them attract more leads or customers.

At the same time, however, there are a lot of websites out there that need immediate attention. Today, we want to give you seven clear-cut signs it’s time to make some improvements to the part of your business customers almost always see first…

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Why a DIY Website Costs More Than You Think

Lately, we have been hearing from potential clients who want to know whether they really need to pay for professional business web design when there are so many DIY website templates available at little or no cost. Why hire a web designer or creative team when you could build and host your own pages for just a few dollars per month?

The simple answer is that DIY web templates end up costing you more than you might think.

In this case, we aren’t talking about the add-on expenses you might face while getting your website online, although you do need to look out for those. Neither are we referring to the lack of customization, the extra coding that will be hidden in your pages, or the fact that you might not own the resulting website if you use a DIY service? These all factor into the value of one solution versus another, but they shouldn’t be your primary concern.

In fact, to understand why DIY websites cost a lot more than advertised, you just have to grasp something a little more basic…

Business Web Design Comes Down to One Thing

Although it’s easy to focus on things like layouts, content management systems, and SEO plans when thinking about business web design, those are just details. Your main concern should be earning a positive return on investment through the project.

In other words, the point of your business website is to help your business grow. It’s true that it needs to look good and function correctly for that to happen, but you should never lose sight of the fact that the website’s sales, marketing, and cost-cutting power are what make it so valuable.

With a DIY website template, you’re getting the appearance of a custom website without any of the underlying benefits—like a unique design, messaging that appeals to your customers, and plugins tailored to your business model—that actually help you generate results. It’s the online equivalent of spray painting something gold and hoping it will suddenly have great value.

The Math of DIY vs. Professional Web Design

To understand how this dynamic plays out and affects your bottom line, we can turn to some simple numbers. Imagine for a moment that your business website receives 100 unique visits per week. That would be very low for the clients we would work with. But, it makes the math easy, so we’ll stick with that figure.

100 visits each week turns into 5,000+ opportunities to make an impression on new customers roughly every 12 months. If 1% of your traffic converts after visiting your custom website, that’s only 50 new customers per year. You’ll pay more long term versus what you would spend with a website design team. A proper web design team will help boost your PR, recruit, and much more.

The average client might see 10 times the traffic to their website, of course, and get 10 times the return. But the simple math helps put the costs of a custom web design in perspective… along with the risks of a DIY template.

Do You Want a Business Website That Pays for Itself?

Your website and online presence is your investment. The cost won’t matter as long as you are receiving a positive ROI. Websites take time, skill, and money. Don’t build a DIY website on your own. Put your investment to better use when working with our web design team. We help you achieve the positive result you’re looking for. Any money you invest that isn’t getting you positive results is money wasted.

 

If you found this article helpful, check out our similar blog on website diy templates