Why “Web Design” is Becoming an Outdated Term

If you need a fresh web presence for your company, you’ll undoubtedly turn to Google and start looking for “business web design” in your area. In fact, that might even be how you came across this article. More and more, though, we are getting the impression that the term “web design” is outdated. It made […]

The Common Ingredients of Any Great Web Design

What does a great web design look like? If you were to ask a dozen different business owners—or professional web designers, for that matter—you might get a dozen different answers.  That’s not really surprising, given that artistic instincts are subjective and every business or marketing situation is unique. The right answer for one group or […]

Why Google Might Be Ignoring Your WordPress Website

It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way. However, that’s not […]

How COVID-19 Changed Business Forever

It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […]

ADA Compliance for Websites

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications.  The initial suit was brought against Dominos by […]

Why It’s Time to Upgrade Your Web Hosting

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds. So, rather than get into the technical minutia of different web hosting packages and configurations, today […]

Is Your Business Website Ready for 2020?

We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world. When you have a top-notch web presence for your business, you have an advantage […]

Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?

You have probably heard by now that more than half of all web traffic originates from mobile devices. Experts agree nearly two-thirds of us will access the internet primarily through phones and tablets in the next few years. We agree that Google factors mobile compatibility into it’s search algorithm. Many of the business owners and […]

What a Perfect Web Design Looks Like

When business owners and marketing executives turn to us it isn’t because they want an “average” or “great” web page design – they want the very best. But what exactly does that mean? We hear versions of this question almost each and every day. So, we want to help our readers and clients by shedding […]

Why You Shouldn’t Do SEO Without Social (or Vice Versa)

When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content. Lately, we have seen the opposite happening: that […]