You see some peculiar things in the web design and online marketing industry. For instance, it’s not unusual for a business owner to pull up to our offices in a luxury car, while drinking an expensive coffee, and then inform us that they’ve selected the cheapest possible web hosting plan they could find.
We chalk these situations up to a lack of information. Because most non-technical people don’t really understand the ins and outs of web hosting, they tend to choose the lowest price option. However, that can be a big mistake.
Before we get into the reasons why, we have to explain the issues you face with regular, bargain-basement shared hosting plans. When you sign up for one of these packages your web hosting company stores your website on a server with hundreds or even thousands of others. That digital overcrowding can decrease performance (i.e., the speed your website loads), especially if some of your “neighbors” send spam, have viruses, or are engaged in other unsavory activities.
Conversely, with the premium web hosting plan you get your own dedicated server, or virtual server space. That comes with a number of advantages that make premium web hosting a worthwhile investment. Let’s look at a few of them now…