How Closely Should You Copy a Competitor’s Website?

Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers? […]

The 5 Stages of SEO Effectiveness

Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]

Why Some Business Websites Are So Slow

Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that? As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone […]

Why you Probably Aren’t Ranking on Google

Why You Probably Aren’t Ranking on Google

Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing. That’s generally a good thing. Anyone who […]

4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts

4 Incredibly Easy Ways to Use Your Companys Social Media Accounts

Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn. We can understand this […]

5 Reasons Not to Move Your Website to a DIY Template

5 Reasons Not to Move Your Website to a DIY Template

You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to […]

7 Signs Your Business Website Needs Some Work

7 Signs Your Business Website Needs Some Work

Occasionally, we meet with business owners who aren’t sure they need our services. It’s often the case that they have been referred by a colleague or even a customer, but can’t tell whether they should actually invest in some upgrades to their existing web presence. That’s understandable. Web design is about technical skill and personal […]