Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge involved in crafting informative pages makes it faster to write than it would be to bring an outsider up to speed.
If you find yourself in either category it doesn’t mean you have to give up on having great web content. You just need to approach the project the same way a professional would. We talked with an experienced web content writer who has written hundreds of across many industries. Here was his advice…
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Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for?
Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few quick and easy upgrades you can make without hurting your marketing budget. In the process, we will also give you some tried-and-true strategies for improving website performance, search engine positioning, and profitability.
Here’s what your business website would tell you about what it wants if it had the ability to do so…
Continue reading “What Your Website Wants for Christmas”
Occasionally, we meet with business owners who aren’t sure they need our services. It’s often the case that they have been referred by a colleague or even a customer, but can’t tell whether they should actually invest in some upgrades to their existing web presence.
That’s understandable. Web design is about technical skill and personal preference. Besides, no one wants to spend money on creative work that won’t actually help them attract more leads or customers.
At the same time, however, there are a lot of websites out there that need immediate attention. Today, we want to give you seven clear-cut signs it’s time to make some improvements to the part of your business customers almost always see first…
Continue reading “7 Signs Your Business Website Needs Some Work”