The 5 Stages of SEO Effectiveness
Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]
Why Some Business Websites Are So Slow
Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that? As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone […]
Why you Probably Aren’t Ranking on Google
Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing. That’s generally a good thing. Anyone who […]
4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts
Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn. We can understand this […]
5 Reasons Not to Move Your Website to a DIY Template
You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to […]
Today’s SEO for Business owners
If you are a successful business owner, then you’re probably at least familiar with the basic notions behind search engine optimization (SEO). You know that a strong position in Google can help you win new customers every week. And you also probably know that search engine algorithms and formulas are constantly changing and that a […]