The 5 Stages of SEO Effectiveness

Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings.

It’s understandable that someone looking at SEO from the outside might take this view, especially if you aren’t used to getting traffic from search engines. However, the reality is most marketers move through a progression of SEO effectiveness until they either stop trying or run into a competitor who was working harder than they are.

To give you a sense of what that progression looks like, let’s look at the five typical stages of a profitable SEO campaign…

Continue reading “The 5 Stages of SEO Effectiveness”

Why Some Business Websites Are So Slow

Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that?

As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone in your website before they click away or visit another search result. If your website takes longer than that to simply load, your chance of winning a customer could be gone before it ever materialized.

You might be wondering, then, why some business websites are so slow in the first place. Let’s look at a few of the most common reasons…

Continue reading “Why Some Business Websites Are So Slow”

Why you Probably Aren’t Ranking on Google

Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing.

That’s generally a good thing. Anyone who has a vested interest in helping their business grow should know what SEO and ranking on Google are all about. However, there is a downside to the intense interest they have and search. Namely that new clients come to companies like ours looking for complicated answers to simple problems.

The details of the search engine optimization campaign are important. However, they only come into play once you cover the basics. To help illustrate what we mean, let’s look at a few Google ranking factors… 

Continue reading “Why you Probably Aren’t Ranking on Google”

4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts

Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn.

We can understand this line of thinking. For one thing, most of the people we work with don’t have a lot of free time. And for another, it is harder to use social media to create instant leads than it is to generate business from search engine optimization or pay-per-click ads.

However, that doesn’t mean social media marketing has to be overwhelming, or that it won’t pay off. To help you understand why let’s look at four simple and effective ways you can use your business social media profiles every week…

Continue reading “4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts”

5 Reasons Not to Move Your Website to a DIY Template

You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to your website. Unfortunately, it doesn’t work like that.

Unfortunately, the bargain probably isn’t all it’s promised up to be.

Don’t get us wrong: DIY website templates certainly have their place. If you are a solo-preneur or the owner of a startup with no budget, then crafting your DIY website is better than not having one. However, if you have an established company, or want to build one, then these services aren’t going to be a good solution.

To help you understand why their low fees for web design and hosting don’t translate into real value, let’s look at five reasons you shouldn’t move your website to a DIY template…

Continue reading “5 Reasons Not to Move Your Website to a DIY Template”

Today’s SEO for Business owners

If you are a successful business owner, then you’re probably at least familiar with the basic notions behind search engine optimization (SEO). You know that a strong position in Google can help you win new customers every week. And you also probably know that search engine algorithms and formulas are constantly changing and that a lot of the old tricks and ideas aren’t working anymore.

However, that does not mean you should give up on SEO. For one thing, the benefits of high search visibility are bigger than they’ve ever been. By some estimates, Google currently processes more than 4 billion searches per day. It has immense referral power for your company, and you don’t want to surrender that traffic or those sales opportunities. Keeping up with the latest search trends probably isn’t quite as difficult as you might think. In fact, you just have to know which current trends and ideas matter most.

In order to help you cut through the outdated information, we’ll take a look at what business owners need to know about SEO today…

Google’s Basic Formula Still Applies

At the heart of all search, visibility is the understanding that Google “reads” your website with automated spiders, looking for terms that match up with the ones searchers use. Also, it will see whether other high-quality websites within your industry link to you as a valuable resource. Get those two things right, and you’re bound to appear in Google more often.

You Can’t Spam Your Way to Success

In the “old days,” a lot of companies tried to game the SEO system by adding low-quality junk pages to their websites that featured the same search terms over and again. Others got away with directing thousands of meaningless links to their sites. These kinds of tactics stopped working a while ago because they could harm your search visibility. You can’t spam your way to SEO success anymore.

Geography Matters a Lot

Being that Google has essentially killed off the Yellow Pages, and millions of users are looking for answers from the phones and tablets while on the go, search engines now factor in geographic location more heavily into their algorithms. It’s important you have geographic terms in your website (like city and state names) so buyers and search spiders can tell where you do business.

Good Web Hosting Makes a Difference

Speed, consistency, and secure connectivity all count as search signals now. It means that fast and stable websites are more likely seen by customers. You can give your company a small advantage over your competitors by paying a few more dollars a month for good web hosting. It also happens to be a great way to improve website performance at the same time.

Mobile Search is a Huge Trend

Mobile search apps, digital assistants, and voice search tools are changing the way SEO works. That’s because people speak differently than they type. Websites with lots of natural language content are getting a big boost. Writing in the form of blog posts and frequently asked questions will help your website climb the Google ranks.

AI is Changing Everything

Google’s RankBrain and other artificial intelligence technologies are moving beyond additional keyword matching. They use advanced formulas to “understand” contextual relationships between pages and ideas on websites. They also determine quality by evaluating citations, links, grammar, and more. In other words, Google is mimicking its human users and figuring out which search results are good ones.

While it’s true that SEO is undergoing huge transformations, it’s also true that savvy marketers are getting a bigger return than ever on their campaigns and efforts.