How to Double Your Blog Post Views

Posting articles to your company’s blog can involve a bit of a Catch-22. On the one hand, you definitely need to be producing new articles if you want to achieve a prime search engine ranking and generate online conversions. But on the other, it hardly seems worth it to keep writing new content if no […]

The 5 Stages of SEO Effectiveness

Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings. It’s understandable that someone looking at SEO from the outside might take this […]

Why Some Business Websites Are So Slow

Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that? As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone […]

Why you Probably Aren’t Ranking on Google

Why You Probably Aren’t Ranking on Google

Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing. That’s generally a good thing. Anyone who […]

4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts

4 Incredibly Easy Ways to Use Your Companys Social Media Accounts

Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn. We can understand this […]

5 Reasons Not to Move Your Website to a DIY Template

5 Reasons Not to Move Your Website to a DIY Template

You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to […]

What Will Your Next Website Do For Your Business?

For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs. However, deciding to get a new business website is […]

3 Reasons Most Websites Fail

3 Reasons Most Websites Fail

When business owners and their web design teams launch a site, it’s usually with high hopes and big expectations. Before long, though, those feelings are highly likely to turn to regret and disappointment. That’s because most business websites fail. They don’t attract enough visitors to affect marketing, fail to help a company stand out, and […]

How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place? At the same time, though, a lot of marketers seem to think that the process will take care […]

The Compounding Interest of Content Marketing

Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented […]