When business owners come to us for web design and Internet marketing, they generally want to know two things: first, will my site look great? And second, will it help me make more money?
The answer to the first question is easy. If you work with a talented creative team (and like their samples) you are very likely to get a beautiful web presence. The second question is a little trickier, however.
That’s because a lot of things go into the ROI you’ll get from a new website. There is the quality of the site itself, and the size of your market and the competition you’re facing, not to mention the strength of the marketing plan your team comes up with. Most importantly, though, there is a big X factor: how much work will you put into your own website?
If you expect to launch your new website and just have customers magically arrive, then you are likely to be disappointed. The launch of a new website is the start of your Internet marketing campaigns, not the end. To make your pages stand out, and to grow your bottom line, you have to pay attention to things like…