In 2024, we are reminded that the web design and online marketing industry is continually changing. No matter where you look, there are new tools, new competitors, and new ideas simmering in the background.
What do these changes look like? Well, here are some of the things we are hearing and seeing lately…
- It’s taking more (and better) content than ever before to rank on Google
- Social engagement is off, especially for advertisers
- Email open rates are decreasing, and subscribers are moving away
- It’s taking more time, money, and creativity to gain customers
We could go on, but the point is clear: it’s getting harder to “win” in digital marketing. And you know what? That’s great news!
Why Things Are Getting Better Online
You might wonder why we are celebrating the fact that things are getting tougher. We get it. We like the easy wins just as much as you do. But the fact of the matter is that the internet was always going to reach a more mature phase where lots of companies – big and small – were going to be competing.
Now that we’re reaching that point, it’s certainly taking more than it did before to use websites, emails, and social tools profitably. That’s a pain, but it also marks progress.
More importantly, it makes it difficult for the scammers and quick-buck entrepreneurs to compete. If you want to win – by succeeding with Google, Facebook, LinkedIn, and other channels – then you aren’t just going to show up and offer the flashiest website for the lowest price.
In other words, it might be a bit more work or effort for you, but it means that no low-quality competitor is going to jump in and steal your customers. That’s great news for every serious business owner out there.
Are You Putting Your Best Foot Forward?
You don’t have to spend a lot of time or money to win in digital marketing. You just have to have a good company, a bit of focus, and the right advice.That’s where we come in. Contact us today to schedule a free consultation and see how we can help you grow in 2024 and beyond!
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