Want Google to love your website and send lots of potential customers your way every week? Then the answer isn’t to optimize every pixel on your site and upgrade to the fastest hosting package known to man (although these sorts of things will help).
Instead, the real secret is to give the search spiders the one thing they most want to see: engagement from real visitors.
What Google Wants Most from Your Website
When you have a well-optimized website full of useful content, it’s easy for Google to catalog your pages and learn what they are all about. But to maintain top search engine ranking over time, you need to send signals that live users are finding the information you have to give useful. That’s where engagement comes in.
Engagement in this context means things like staying on your site for more than a few seconds, clicking through links, bookmarking the pages, and filling out forms or leaving comments. Any of these actions suggests that what someone found on your site was interesting and meaningful to them. And, it says a lot more to Google than any page title or internal link possibly could.
With each new algorithm update, Google is prioritizing visitor engagement more and more heavily. That’s because it’s the ultimate signal of site quality. Knowing that, the question becomes: what are you doing to increase engagement on your pages?
Ready to Build a Better Website?
If you’re ready to launch a better website—the kind that helps you to generate leads, walk-in visits, and/or the difference in your bottom line—then we want to talk with you.
Contact us today to schedule a free meeting, talk about the challenges you’re facing, and see what we have been able to do for other business owners just like you.