From time to time we talk to business owners who tell us they would like to have a new website, but don’t necessarily need one. What they usually mean is either that their current website (outdated as it might be) is more or less functional, or that they don’t really get a lot of sales from Google, Facebook, or other online platforms.
It’s understandable that they would take the point of view that a website upgrade isn’t necessary under those conditions. However, it’s also a bit shortsighted.
Why You Want a Top-Notch Website
You don’t have to be heavily invested in, or dependent on, internet marketing to benefit from a great website. In fact, you can run a business that’s almost entirely offline and still profit from a better online presence.
To understand why, consider the following:
- Even if you don’t do a lot of work online, your customers and prospects look for solutions on the internet.
- What they find about your business online will either give you more credibility or take it away.
- And so, with the right website you can close more referrals, charge higher prices, and benefit from word-of-mouth advertising.
The bottom line? We think every business owner should pay some amount of attention to online marketing. But in the digital age, you really do need a modern website, even if it’s not the center of your sales strategy.
Looking for Custom Web Design That Makes You Look Great?
Our team of experienced designers and programmers can help you find the perfect balance between your budget and the results you’re looking to achieve. Contact us today to schedule a free consultation so we can talk about your goals for 2023 and beyond!