It’s probably fair to say that most of our web design clients treat their careers pages as an afterthought. They want to have a place to post current or future job openings, to be sure, but they don’t really spend a lot of time writing them. Neither do they think too much about the design or photos that will be used.
They largely ignore this section of their website because they (understandably) think to themselves that the real money is in finding new customers or clients. However, what we’ve already seen from 2022 has shown us that isn’t necessarily the case.
At the moment, there are literally tens of millions of unfilled openings across North America. And the problem seems to be getting worse rather than better. As a result, employers are starting to realize that they can’t afford to ignore their careers pages any longer.
So what should a good job opportunities page look like? We are glad you asked, because in today’s post we’re going to give you a handful of guidelines to follow.
A Good Careers Page Should Impress Candidates
Let’s start with the obvious. When someone visits the careers page on your website, their first thought should be “this looks like a great place to work.” If it doesn’t then the design, images, and/or content needs more work.
It’s hard to overstate the importance of that first impression. At a time when businesses are struggling to bring in fresh faces, you want candidates starting out with the idea that your business could be the perfect place to earn a living or grow a career.
The Content Should Speak Directly to Jobseekers
So many career pages are filled with vague platitudes that can seem like they were written for investors rather than potential employees. Use your content to speak with someone who could work for you in a one-on-one way. Tell them what you’re looking for, what makes your company great, and why they should take the next step.
This one subtle step can make a huge difference in the kinds of responses you receive.
You Should Have Descriptions That Are Honest and Clear
In the same way, vague job descriptions (or applicant requirements) don’t help anyone. Fill in someone who is interested in the details, especially concerning pay, hours, travel, and so on.
There are lots of reasons an employer might want to keep these sorts of things to themselves, but in the end doing so creates more issues than it solves. The last thing you want is to waste time and money interviewing—or worse, hiring—someone who was always going to be a bad fit for the position.
There Should Be a Clear Call to Action for Applicants
This is a golden rule in all forms of online marketing. If you want the visitor to your website to take a specific action, then encourage them to do so. So, if your goal is to get more and better applicants, invite jobseekers to submit their resumes directly through your site (or follow some other actionable path).
The clearer you spell out the first and next steps you want someone to take, the more likely they are going to be to follow your directions.
Want to Improve Your Website’s Careers Page?
It doesn’t cost much to upgrade the careers page on your company’s website, and the small investment of time and money will likely pay huge dividends for years to come. So, if you’d like to know a bit more then click here to schedule a free consultation with our team and see how we can help!