If you need a fresh web presence for your company, you’ll undoubtedly turn to Google and start looking for “business web design” in your area. In fact, that might even be how you came across this article.
More and more, though, we are getting the impression that the term “web design” is outdated. It made sense to use at one point, since putting together a company’s customer-facing website was largely a matter of arranging images, text, and other elements. Today, though, these visual aspects aren’t the only focal point. And to think of the process as being design-based leads to further confusion… not to mention poor business outcomes.
To help you understand why we think less frequently in terms of web design these days, here are some things to think about…
Your Website Shouldn’t Be an Online Brochure
Web design used to be simple because the idea was largely to take what you have on your brochures (company info, employee bios, product details, etc.) and put it online. That’s still the way a lot of firms design and launch websites.
If that’s your idea of a strong web presence, though, we would encourage you to think bigger. A brochure-style website tells people the basics about your company, but it might not move them to action. And more importantly, it could cause you to miss out on crucial features that make your website a source of sales, leads, or financial savings.
Using web pages to convey information to interested prospects is important, but it’s hardly the only thing online.
You Can Do So Much More on the Web in 2022
Your business website can and should give out basic data like product lines, key services, and contact details. But it should also do a lot of other things, as well.
For example, you could use your business web presence to attract customers from your local area. Or, you might use your pages to show off the sterling reputation you have within your community or your industry. You might use your website to process orders, qualify leads, or automate customer service tasks like account updates.
If you think even bigger, you can use your website for employee scheduling, seminar promotion, regulatory compliance, document management, sales presentation support, and dozens of other tasks. None of these stops you from continuing to use your website as an information and branding tool, but they all make it more useful than it would be without these tools.
It’s All About the ROI of Web Development
The more your website can do, the faster you will recoup the money you have invested in it. Many business owners and executives take the approach that they want their websites to be as simple as possible in order to keep development costs low. That makes sense to a point, but if it stops you from making more sales, or causes you to waste dollars on marketing or staff wages unnecessarily, then did your website really help you?
By working with a proven team, you can find cost-effective tools and solutions that can help you grow your business without breaking your budget. In other words, it’s all about finding that sweet spot where your web development ROI can be maximized.
That’s not something that is often considered in the world of traditional web design, but it should be a factor in your thinking the next time you hire a creative team.
Need Help with Your Next Business Website?
Web design might be an outdated concept, but it’s still an accurate description of the way most creative teams are handling the process of putting a website together. If you’d like to pursue a smarter, more profitable strategy, contact us today to schedule a free consultation!