It can be difficult to decide if you are going to devote the time and resources to updating your company’s website. There is a lot at stake when you hire a web design company and update your online marketing strategy. However, it’s worth the effort when you improve your credibility and generate more sales.
Take away that better web design and those improved results, though, and your web design can become an expensive and frustrating endeavor. Of course, no business owner or executive ever plans to have a bad web design experience, but we know it happens. After all, some of our best clients have turned to us after being unimpressed with a previous redesign.
Because we want to be sure you avoid the same kinds of issues, let’s look at a handful of signs that you’re likely to be disappointed with your new website…
The Web Design Project Started Without a Plan or Goal
Even if it’s obvious to you, your customers, and your web design team that your business needs a new website, you shouldn’t hire a team to build one without knowing what you want to accomplish. Think in terms of the impressions you want to create or tangible sales and marketing results that need to be generated. Then you’ll have the basis you need to make good decisions at every point in the design and development process.
You Hired the Cheapest Web Designer You Could Find
This is a mistake we often hear about after the fact. There are a lot of web design “deals” out there – especially from online template services and overseas vendors – that sound too good to be true because they are. Your business website is the hub of your sales and marketing campaigns, your recruiting and PR efforts, and so much more. Don’t trust its layout and performance to a team who doesn’t care if it makes you more successful or not.
You Weren’t Involved in the Design and Development Process
Even if you hire a professional web design company it’s crucial that you be involved in the design and testing process. You don’t have to actually do any of the coding yourself, of course, but you should be involved in key decisions that affect the aesthetics, traffic flow, etc. Because someone else might have an incomplete idea of your company or vision, you have to ensure that what you’re getting in a new website matches what you want and need.
Your New or Existing Web Content Isn’t Impressive
We occasionally have to remind new clients that even a wonderful website design can’t overcome underwhelming text or images. You need high-res photos, compelling words, and crisp logos if you want to make a strong and lasting impression on buyers. Without those elements, the effectiveness of your new website is always going to be limited.
Want to Know You Won’t be Disappointed With Your Website?
The best way to be confident in your new website is to work with a team of trusted and experienced web design professionals who can guide you towards smart decisions and focused outcomes. Not only will a strong creative team give you great design work, but they won’t let you fall into any of the all-too-common traps and blunders we’ve outlined in this article.
If you want a web design partner you can trust and count on, contact us today for a free consultation!
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