There are a lot of online marketing tactics worth trying, but few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners and business executives who don’t yet understand the importance of being visible in local searches. In today’s post, we want to break down some of the things you need to know in order to make it work for you…
The Marcom Group is hosting an open house to celebrate our 20th anniversary! We’d like to take this opportunity to thank you for helping us succeed, and to invite you to join us in a celebration of this accomplishment.
September 20, 2018
4:30 – 6:30 pm
1100 Mohawk Street, Suite 170, Bakersfield, CA 93309
Come on by to enter for prizes, enjoy street tacos, and much more. Bring your business card for door prize entry. Accepting gift baskets as prizes—we’ll plug ya!
RSVP appreciated. Please email us xx@TheMarcomGroup.com
In the early days of internet marketing, business owners used to fret about what they could do to get their real-life customers to visit their website, subscribe to an email newsletter, or follow them on Facebook. Now, the situation has been largely reversed—lots of small and local companies want to take their online traffic and turn it into walk-in retail business.
In some ways, this can be the tougher challenge, since your website doesn’t give you the benefit of face-to-face contact or personal relationships to build from. But, there are a few proven strategies you can use to turn online visits into real-life purchases or appointments. Here are four steps you can take right away…
Transportation, newspapers, and video stores- these are industries which have seen massive changes within the past few years. Companies which were once giants in these fields have either gone bankrupt or seen a massive loss in their profits. Yet demand for navigation, information, and entertainment hasn’t disappeared. People will always need directions to a specific destination or want to keep up with current political events. Since this is the case, why are the original industry figureheads suffering so much? The answer is simple: other companies are doing the same thing better, cheaper, and faster by utilizing a different business model. Apps such as Uber and Lyft offer a more affordable and convenient alternative to taxicabs, news can be found for free on a multitude of websites as well as on social media, and the prevalence of digital media has rendered physical media near obsolete. Don’t be caught off guard, prepare yourself with the knowledge you need in order to navigate a rapidly shifting market.