We are facing an uncertain economy paired with unprecedented competition online and off. It’s no wonder, then, that so many business owners are looking for ways to generate website leads and boost sales without spending a fortune on new marketing campaigns.
Having been in the web design and programming industry for many years, we would be among the first to tell you that you can absolutely change results without breaking your online marketing budget. In fact, in today’s post, we want to share seven low-key ways to generate websites leads and sales for your business. None of them is complicated or expensive.
Let’s start with one of the easiest to overlook…
1. Upgrade Your Web Hosting Plan
By upgrading your web hosting plan you make your site faster, more stable, and more secure. That means it’s more likely to rank on Google and hold on to real customers who visit you online. Best of all, it doesn’t take long to switch to premium hosting and costs very little.
2. Make It Easier for Customers to Reach You
Have you ever noticed how many websites make it difficult to find or reach the company behind them? If you want people to do business with you, then give them a phone number, email address, or a physical place to show up (if those are options). At a minimum, give them one of the three so they know you offer some kind of support.
3. Give Buyers a Little More Confidence
Anything you can do to increase confidence in your business is helpful. That’s because everyone is afraid of buying from an “unknown” on the internet. If you want to improve sales, show off your Better Business Bureau rating, your 60-day money-back guarantee, or some other quality indicator.
4. Gather Some Positive Online Reviews
Something like 90% of all searchers and customers will look at online reviews before making a purchase or visiting a store. That’s particularly true if the decision involves a company they haven’t worked with before. Getting a couple dozen customers to say great things about your business can make a huge impact on your bottom line without costing you a cent.
5. Update Your Online Business Profiles
If showing up is half the battle, then being easy to find online is a prerequisite to generating leads and sales. Google, Facebook, and lots of other web portals allow businesses to share information about themselves. You should complete profiles on these portals, as well as any city or industry-specific site where it makes sense to be listed.
6. Pay More Attention to Your Email List
Your email subscribers have given you an instant and nearly free way to get in touch with them through targeted offers. Best of all, you can contact them without having to display your products or services side by side with your competitors. So, keep working to grow your list and reach out to your contacts regularly.
7. Add Location Markers to Your Website
Google often matches searchers to businesses in their geographic area, even in situations where location might not be a top priority. Knowing that, you should optimize your website to show off the place where your business operates, or at least the region where most of your buyers come from.
Want More Ways to Create More Revenue for Your Business?
We can share a lot of information in an article or video, but we do our best work one-to-one. So why not set up a free consultation so we can learn a bit more about your company, along with the strengths and challenges you are facing? In just an hour, we might be able to change the way you think about your website and the future of your company.
It only takes a moment to contact us, so reach out today!