Entrepreneurs make for wonderful web design clients. Often, they come to us with unique ideas and a sense of enthusiasm about their products and services that can’t be matched. That makes their projects fun to work on. Who doesn’t like to see a great idea come to life, or hard-working person succeed?
Of course, the other side of the coin is that startups are often strapped for cash. They need unique and high-performing websites even more than established businesses do, but don’t have a lot in the marketing and promotional budget.
This can create challenges, but those challenges can be overcome. Today, we are going to give you five quick tips you can use to make your startup website a little more affordable…
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When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:
- They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
- They produce video clips that aren’t ever going to help them get the attention they want from buyers.
- They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.
Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?
Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…
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For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs.
However, deciding to get a new business website is one thing, but creating a plan (and finding a vendor) is quite another. That’s compounded by the fact that a lot of decision-makers don’t really know what they want their new websites to do. They know they need something new or different, but don’t always have specific goals they are trying to accomplish.
With that in mind, we would advise you to begin your next business web design project with a simple question: what will the new website do for your business? What kinds of bottom-line goals do you actually want to achieve?
The answers are all up to you, of course, but here are some common ways you can use a stronger web presence to grow your business, along with a few you might not have considered…
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We have noticed over the years that many of the business owners who come to us for help feel like they are flying blind. Often, they know they need a company that can help them build a custom website, but aren’t sure how to evaluate their many choices and options. After all, you could embark on an almost endless Google search just by looking through web designers in the area, which is to say nothing of the numerous DIY template companies and overseas providers out there.
So, how does someone who needs a website – and possibly isn’t all that familiar with industry jargon or the latest internet marketing trends – find the right web designer to work with? As with everything in life and business, it’s all about the right fit. To help you find a vendor who is right for your situation, here are five criteria you should consider…
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Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.
To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.
Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…
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Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.
However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.
That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).
So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…
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Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence.
However, a high-quality web design team (like the one we have) will recommend you host your site with the same company that designed it. That’s advice you should take, and today we are going to give you a few important reasons why.
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There are some things your online competitors—and their web design teams—hate to see on your site. We know, because there are certain things we come across that tell us we’ve got some work to do if we’re going to make up ground on another company for one of our clients.
What kinds of things give us headaches when evaluating the competition? We are glad you asked, because today we’re going to share seven things no other business owner wants to see on your website…
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