Are You Following an Old Approach to SEO?

Are You Following an Old Approach to SEO

Most business owners understand how important search engine optimization (or SEO) is to generating leads and sales from a website. Unfortunately, many are following old tips and best practices that no longer do them much good. These include stuffing keywords on pages, buying junk links from overseas vendors, and using awkward phrases in marketing copy […]

The Biggest Trend Driving Online Marketing in 2019 and Beyond

The Biggest Trend Driving Online Marketing in 2019 and Beyond

This is the time of year when business owners (not to mention those of us in the web design community) naturally tend to look ahead and think about what a new year might mean for the world of online marketing. That’s certainly the case now, as we are fielding more questions than ever about what […]

How to Write Web Content Like a Pro

How to Write Web Content Like a Pro

Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge […]

How to Make Complex Website Development Projects Simpler

How to Make Complex Website Development Projects Simpler

Taking on complex web development projects—websites with hundreds of pages, unique apps, and digitized content—can be daunting. Not only are there the normal technical and creative aspects to get past, but the sheer volume of the work can present logistical challenges. Additionally, big web design jobs usually have multiple personalities involved at the decision-making level. […]

What Your Website Wants for Christmas

What Your Website Wants for Christmas

Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for? Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few […]

4 Ways a Website Audit Helps Your Business

4 Ways a Website Audit Helps Your Business

Wondering about getting a stronger business website, or improving your online marketing strategy to generate more leads and sales? Your initial thoughts can probably include creating new content, launching a fresh ad strategy or redesigning your home page. But first, you might need to consider doing a simple business website audit. When you audit your […]

Are Online Reviews Helping or Hurting Your Sales?

Are Online Reviews Helping or Hurting Your Sales

Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is […]

3 Ways to Get More Leads From Your Website

3 Ways to Get More Leads From Your Website

Are you a business owner who wants to get more leads from your website? If that’s the case, you certainly aren’t alone. We meet with several men and women every month who are facing the same challenge. They know the internet can be a powerful source of sales opportunities, but often find they are unable […]

Online Tactics that Support Offline Sales and Marketing

Using Online Tactics to Back Up Offline Sales and Marketing

Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, […]

Today’s SEO for Business owners

What Business Owners Need to Know About SEO Today

If you are a successful business owner, then you’re probably at least familiar with the basic notions behind search engine optimization (SEO). You know that a strong position in Google can help you win new customers every week. And you also probably know that search engine algorithms and formulas are constantly changing and that a […]