3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]

5 Low-Cost Ways to Start Planning for a Healthier Economy in 2021

Ecommerce retailers are hard at work trying to make the most of what is certain to be a busy and unique holiday shopping season. But what if your business isn’t dependent on seasonal transactions? Or, what if your company is in a holding pattern due to current economic conditions? How can you prepare for the […]

7 Ways to Deal with Online Competitors and Their Dirty Tricks

In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t really affect you except as a thought exercise. In that context, the way to deal with them is simple: just do what you do better than anyone else and let customers figure out […]

How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season

In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half of all ecommerce sales are made through the holiday season. Of course, this is anything but a normal year, and as a […]

How Closely Should You Copy a Competitor’s Website?

Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes with finding out a close competitor has launched a new website. It’s not hard to understand why. Who would enjoy the thought of another company having a powerful tool to steal their customers? […]

5 Quick Tips on Selling More Through Your Business Website

When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled […]

Should You Be Worried About Google Zero-Click Search Results?

Lately, web designers and search engine optimization (SEO) experts have been sounding the alarm on a growing trend: zero-click search results on Google. If you haven’t heard this term and/or aren’t familiar with the concept behind it, we want to bring you up to speed. We are going to begin by telling you what zero-click […]

Valley Power Systems Case Study

“Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020 Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been […]

ADA Compliance for Websites

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications.  The initial suit was brought against Dominos by […]

What Mobile-Friendly Web Design Means to Your Customers

You have heard hundreds of times by now that you need to have a mobile-friendly website to compete online in 2020 and beyond. However, there is some confusion amongst business owners about what that actually means. Is it enough to have a responsive website that adapts to mobile platforms, or is there more to the […]