Colonial Pipeline Attack: Enhance Your Website Security

On Friday, May 7th, the Colonial Pipeline Company was forced to shut down the nation’s largest pipeline after their computer systems were hacked. The company found that the cyberattack involved ransomware, which is a type of malware that encrypts networks and blocks access until a ransom is paid to restore entry to the system. In […]

12 Hidden Obstacles to Online Lead Generation

If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]

3 Simple Tips for Higher Online Ad Engagement

We are at an interesting point in the history of advertising. On the one hand, it has never been easier to target and reach the specific group of buyers who need to see your ads. But on the other hand, it has never been more difficult to grab their attention… much less earn their business. […]

Can You Find the Most Valuable Links on Your Website?

We all know you need to have links to make your business website work the way it’s supposed to. But marketers often debate which links matter most, along with how they should be used. Do you know which links in your business website are the most valuable? Let’s take a look at the biggest categories… […]

Why Google Might Be Ignoring Your WordPress Website

It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way. However, that’s not […]

Why Video is a Marketing Necessity in 2021 and Beyond

Just a few years ago, web designers and advertising executives were pushing the use of video clips as a trendy way to give businesses of all sizes a distinct marketing edge. Now, most of them have come to understand that in 2021 and beyond, video marketing is more of a restrictive necessity. They understand that […]

How COVID-19 Changed Business Forever

It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […]

7 New Year’s Resolutions for the Struggling Online Marketer

Do you feel like you aren’t getting the right kinds of results from your online marketing campaigns? Struggling to even get started with search engine optimization, social media, and digital ads? Or, do you feel like you’re always trying to catch up to competitors who get leads and sales from the web while you struggle? […]

3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]

5 Low-Cost Ways to Start Planning for a Healthier Economy in 2021

Ecommerce retailers are hard at work trying to make the most of what is certain to be a busy and unique holiday shopping season. But what if your business isn’t dependent on seasonal transactions? Or, what if your company is in a holding pattern due to current economic conditions? How can you prepare for the […]